Apoorva Singh
I am Apoorva and I have 6 years of experience in brand & performance. Currently, I lead the performance team at Jamboree. At SuperStuff, I hope to bring a fresh perspective in terms of creative messaging & scope for optimisation across channels.
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Performance Marketing💻
Campaign Management🎯
Facebook Ads💬
Content Marketing🧲
SEO Expert
South Delhi, India
Experienced marketer with a strong track record of success in digital marketing and content strategy. I have managed large budgets and achieved impressive ROI, generating increased leads and revenue for companies. I have collaborated with renowned companies like Jamboree Education and Wedding Asia, delivering impactful results. With my expertise in social media, SEO, and email marketing, I am adept at driving engagement and increasing website traffic. Let's connect and take your marketing efforts to the next level! #DigitalMarketingExpert #ContentStrategy #ROIChampion
Senior Associate Manager - Digital Marketing, Jamboree Education
October 2021 - Present
- Managed a cumulative Facebook budget of INR 3 Crores over a period of 24 months at a ROAS of 2 Increased leads by 27% through redesigning the Google Ads campaigns, which translated to a 20% increase in revenue at a ROAS of 6 Worked closely with designers and developers to redesign Google Ads landing pages, leading to an 8% increase in conversion rate Created an Instagram influencer network to promote lead gen webinars, seminars and education fairs as user-generated content, resulting in a 55% increase in registrations
Reporter (Part-time), MEA Worldwide
January 2022 - March 2022
- UX News writing for the Trending News vertical for a US-based digital news media company with worldwide influence and readership Wrote 200+ news pieces covering US politics to celebrity-centric news that reached a reader base of over 250 million Monitored trending information to facilitate quick coverage of breaking news Wrote opinion pieces, conducted interviews, and produced analytical articles
Content Head
March 2021 - October 2021
- Developed and executed a full-funnel drip email strategy for 5 key products using implicit user data that increased the click rate by 12% Coordinated with UI/UX designers and developers to revamp 60 web pages which rank #1 - #5 on the first SERP to increase lead acquisition Coordinated a team of 4 to write SEO articles and implement on-page and technical optimisations that translated to a 60% increase in website traffic within 9 months Reviewed monthly SM calendar and ideated multiple viral posts and content in the form of reels, YT videos
Marketing Content Specialist, Wedding Asia
January 2018 - October 2020
- Primarily accountable for brand management and the design of creative communication between clients and the team Created marketing collateral for Wedding Asia Exhibitions Ensured end-to-end coordination and execution of campaign calendar activities Art direction (Campaigns) & digital marketing coordination Wrote blogs and social media copies
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Education
Post Graduate Diploma in Mass Communication & Journalism (PGJMC)
2020 - 2021
Jamia Millia Islamia, IGNOU
Bachelors of Commerce (B.Com.)
2014 - 2017
Kalindi College, University of Delhi
