- I spearhead the marketing strategies for all Koelnmesse India exhibitions, focusing on growth and engagement
- My key responsibilities include executing exhibitions, developing and growing marketing divisions, controlling and forecasting marketing budgets, utilizing multi-channel marketing, handling media planning and buying activities, managing event workshops and conferences, providing marketing updates, managing corporate communications, and exploring new marketing tools

- I lead a dynamic communication agency specializing in B2B marketing, branding, and communications
- My primary responsibilities include overseeing strategic planning and execution of marketing campaigns, leading a team of marketing professionals, managing client relationships, developing comprehensive branding strategies, implementing data-driven marketing techniques, exploring new marketing technologies, and providing thought leadership and industry insights

- Working with a host of clients on their buyer acquisition strategy, communication planning, marketing planning and budgeting, branding, resources management, and a host of other activities

- Leading the UTECH Middle East Foam & Polyurethane Expo, Sleep Expo Middle East, and Adhesives, Sealants and Bonding Expo 2022
- Driving the buyer acquisition program through digital platform, channel partners, and closed-door networking

- Worked with clients on their strategic market approach, customer profiling, crafting messaging and positioning, new market penetration plans, branding, advertising, digital remodeling, social media positioning, and other marketing efforts

- Responsible for major projects: FSIE, PaintIndia, and Broadcast India Show
- Drove overall marketing efforts for the successful execution of the events, ensured high visitor footfall, created additional networking and business opportunities, and organized buyer-seller meets, breakfast meets, knowledge and training sessions

- Responsible for project research, analysis, campaign management, database procurement and management, vendor management, and team management
- Provided inputs on business plan and product features for the event, conducted competitor analysis, managed marketing plans, and implemented revenue generation business ideas

- Responsible for ATL, BTL, market research, and media planning & buying for B2B jewellery shows and Waste & Sanitech India
- Managed a team of marketing assistants, created brand strategies, event calendars, new campaigns, and brand websites, and conceptualized and executed awards platforms for industry artisans and students

- Managed five B2B jewellery exhibitions across India

- Handled two issues - 'The Retail Jeweller Magazine' and 'The Retail Jeweller Market'
- Wrote articles, reports, and stories, and worked closely with the graphics team in layout designing

- Managed the entire Nerul edition in Mumbai

- Covered sports, cultural events, profiles, education news, and exclusive reports

- Wrote a feature article