- Assisted the team to work on multiple marketing channels like paid, organic, media partners, and re-marketing tools
- Handled the overall funnel management for the Pre-approved personal loan segment
- Coordinated with tech, content, and marcom team to plan the delivery of branding campaigns and to have a content alignment across the channels for my product
- Focused on the paid side of marketing to tap the growth and rural market across business markets
- Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones
- Helped create awareness among the audience by creating marketing content like product videos, website changes, and blog posts
- Overlooked the overall performance marketing for the pre-approved loan segment
- Coordinated with the data team to work on various data cuts to tap specific segments of prospects and customers
- Collaborated with cross-functional teams to launch a successful digital marketing campaign that increased website traffic by 113%

- Handled the Social Media Channels organic growth, achieved 150% growth on social fronts
- Sales Assist CRM
- Used Google Ads, Facebook Ads, Linkedin Ads for Lead Generation to achieve the lead monthly and annual lead target
- Overlooked the website content and website optimization
- Off-Page & On-Page SEO
- Led the Content Generation Policy for India and nearby countries
- Internal and External Whatsapp Campaigns across India and Southeast Asia
- Reporting & Analytics

- Using Google Ads, handled multiple campaigns across EMEA and Middle-east regions and achieved the lead targets
- Generated MOM 10% increase in leads through Paid Social Media Ads
- Collaborated with stakeholders across the EMEA, APAC, and America's Region for Global Budget Management
- Ensured Implementation of Governance across marketing operations
- Assisted in Organic Social Media Marketing

- Handled Google Ads Campaigns and Linkedin ads across solutions and generated a pipeline for GSuite in the US Market
- Executed the SEO (OnPage/OffPage) which saw an increase of 34% increase in traffic annually
- Generated lead pipeline through Email Marketing in US, UK & India
- Marketing Analytics Reporting with C-Level team
- Overlooked the lead cycle using HubSpot CRM
- Worked well independently to solve problems with the Product/Solution team

- Helped acquire quality users for the games, which helped us in achieving 20% ROI in our paid spends
- Handled User Acquisition Campaign to onboard User for the games
- Collaborated with Ad Monetization platforms for better Ad delivery
- Handled Organic marketing+Employer Brand across social platforms which saw a surge in job applications
- Collaborated with the third party for Environment Branding and website management
- Individually contributed to the overall marketing landscape for the organization

- Handled Google Ads, Facebook, Linkedin Ads to achieve lead targets on a MOM basis and achieve the Marketing ARR
- Executed the SEO (OnPage/OffPage) and created the third-party submissions which help in achieving organic lead pipeline
- Promoted different offers, events, and festive offers using Email Marketing in the US region
- Marketing Reporting to the Management
- Overlooked the lead cycle using SalesForce CRM
- Product Marketing Assisting the product documentation, overlooking the product launch roadmaps, and execute the marketing activities around it