Arpit Singhal on SuperStuff.ai

Arpit Singhal

General Manager Marketing @ CARS24 | Scaling Brands | Brand & Growth Marketing - ATL, BTL & Digital (Performance)

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Digital Marketing

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Brand Management

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Growth Marketer

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Brand Solutions

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Branding Strategy

Gurugram, India

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Hi, I'm Arpit!

Currently, I'm a General Manager - Marketing @ CARS24

Professional Certificate in Digital Marketing from Kellogg Executive Education

Recognized for exceptional brand management, driving significant business impact

Experienced in ATL, BTL, and digital marketing, with a track record of delivering results

Created impactful work examples for diverse clients like GoMechanic, Deloitte, Rockwell Automation, showcasing expertise

Passionate about creating positive impact in fast-paced environments

My Work with CARS24

General Manager - Marketing @ CARS24

Led affiliate marketing at CARS24, driving 108% of the FY24 AOP target.

Addressed key issues:
over-reliance on 2 partners, channel de-growth, and increasing CAC

Onboarded 35+ partners monthly, reducing dependency and lowering payout costs by ~30%

Automated operations and introduced a performance-based payout structure.

Achieved 2X user growth, stabilized the funnel, doubled bottom-funnel conversions, and reduced CAC by ~21%.

Launched new promotional channels like RCS, Native ads, and In-app ads.

My Work with GoMechanic

AVP Marketing @ GoMechanic

Led ATL, BTL, digital, and PR campaigns, achieving 15% MoM topline growth.

Managed a ₹12Cr/year marketing budget; onboarded agencies for media planning, creative, and influencer marketing

Streamlined brand positioning to establish GoMechanic as the top auto aftermarket services brand

Launched 400+ GoMechanic Spares SKUs, developing distribution and pricing strategies

Onboarded 500+ distributors, achieving ₹4Cr+ monthly sales with 10% MoM growth.

My Work Highlights!

Senior Manager @ RED.Health

General Manager - Marketing @ CARS24

AVP Marketing @ GoMechanic

Business Technology Analyst @ Deloitte

Marketing Intern @ Project GTO Publishing

Intern @ Rockwell Automation

About Me

I am a General Manager - Marketing at CARS24 with 6 years of experience in brand and growth marketing. I have worked with renowned companies like CARS24 and GoMechanic, driving impressive user growth and implementing successful marketing strategies. With expertise in brand management, growth marketing, and team management, I excel in delivering results and creating positive impact. #MarketingExpert #BrandGrowth #ResultsDriven