- Scaled Affiliate Marketing channel by ~2X - users, sessions, appointments & inspections; onboarded 40+ new affiliates at ~30% lower payout; reduced channel CAC by 21% (from ₹13,202 to ₹10,490) & cost-per-inspection by 33% (from ₹1,858 to ₹1,251) 
- Launched new promotional media - Rich Communication Services (RCS), Native & In-app ads to achieve 108% AOP inspection target (1.87L vs 1.73L)
- Devised a target-linked incentive & conversion-linked penalty-based payout structure for partners & gamified the process by launching a leaderboard & ranking all partners as per their performance; regularly updated them on their ranks & improvements to scale & optimize

- Strategized & executed ATL, BTL, digital & PR campaigns to grow from 100 cars/day (₹30Cr/year) to 2000 cars/day (₹600Cr/year)
- Handled marketing budget of ~₹12Cr/year; Onboarded media planning & buying, creative & influencer marketing agencies for execution
- Scaled GoMechanic Spares App to 2Mn+ downloads, 12000+ monthly orders, reducing CAC by 4X through Google, FB, Email, WhatsApp, SMS & Push Notification campaigns; leading a team of digital marketers, graphic designers, copywriters, production artists & video editors
- Streamlined the brand positioning & message strategy through primary & secondary consumer insights to establish GoMechanic as the de-facto alternative to authorized OEMs & as the #1 auto aftermarket services & repair brand
- Led Marketing Communications & Public Relations; Onboarded PR agency & generated ~2Cr+ worth of media mentions
- Launched ~400+ GoMechanic Private Label SKUs & developed & executed the distribution (general & online trade) & pricing strategy
- On-boarded 500+ distributors, retailers & channel partners to achieve 4Cr+ monthly sales in 2 years growing at 10% MOM

- Activated & managed four accounts, set up end to end processes & increased marketing efforts to achieve revenue of ₹40L/month
- Institutionalized Hospital Ambulance Outsourcing & transitioned two hospital’s operations to improve profitability from ambulances by ~20% through analysis of bookings, vehicle utilization & revenue generated

- Designed & executed a marketing plan to increase brand awareness & recall, listed magazines on Amazon to open a new distribution network
- Launched a #29Days29StatesChallenge for Renault Kwid, won Limca Book of Records recognition

- Implemented Salesforce.com based SAAS solutions for a US-based life sciences & healthcare client & helped win a $2mn contract
- Enhanced Customer Support Program for breast cancer patients, identified incomplete treatment as key insight through RCA, automated emails, messages & reminders, increased consumption through quicker response (6 hrs from 24 hrs)
- Reduced drug publication review turnaround time to 6 days (from 15 days) to realize a potential saving of $600k/year