- Developed and managed performance marketing strategies focused on brand awareness and lead generation, resulting in a 200% increase in brand visibility
- Executed marketing campaigns that led to a remarkable 3x increase in Return on Ad Spend (ROAS) and generated over 2500 qualified leads per month
- Conducted extensive 150+ A/B testing of ad creatives, landing pages, and campaign strategies, resulting in continuous performance improvement and enhanced conversion rates
- Spearheaded the implementation of a new marketing automation platform, streamlining campaign workflows and boosting team efficiency by 20%
- Managed a high-performing team of 8 professionals members and provided leadership and direction to a team of performance marketing professionals, fostering a collaborative environment that maximized campaign success

- Developed and managed performance marketing strategies that drove substantial growth, achieving a 10
- 5x increase in ROAS on select campaigns and doubling sales by generating 20,000 qualified leads monthly
- Conducted over 300 A/B tests on UGC ad creatives, landing pages, and campaign strategies, enhancing campaign efficiency and performance metrics such as ROAS, CTR, CPM, and CPC, and contributing to a 400% improvement in conversion rates
- Oversaw the strategic allocation of 25-30 lakh monthly to drive impactful advertising campaigns, consistently generating a ROAS between 4x to 10
- 5x
- Performed extensive market research and competitive analysis to refine campaign targeting, aligning with key trends and audience needs for optimized performance
- Managed and optimized a significant advertising budget of over 7 crore across two years, maximizing ROI and effectively reducing customer acquisition costs (CAC) by 65% through targeted campaign optimization
- Reduced customer acquisition cost (CAC) by a significant 15% through strategic campaign optimization, demonstrating my ability to deliver cost-effective marketing solutions
- Collaborated closely with cross-functional teams including design, content, and development to ensure integrated and consistent marketing communications
- Proven experience in managing profitable performance marketing campaigns across international markets including the USA, UK, Australia, Philippines, Canada, and the Middle East
- Leveraged analytical skills to generate comprehensive performance reports that tracked key performance indicators
- These reports provided actionable insights for data-driven campaign optimization and future planning

- Conceptualizing the product vision based on comprehensive market research and industry trend analysis
- Leading the research and development process, focusing on cutting-edge mobile app technology
- Managing all aspects of Upstyle, including business plan development, strategic execution, and collaboration with a core team to ensure seamless product launch

- Successfully managed client relationships for Uvisible
- com, a digital marketing agency
- I excelled at understanding their marketing and social media needs and developed data-driven strategies that delivered tangible results
- Led and managed over 25 projects encompassing various digital marketing tactics, including SEO audits, SEO implementation, social media marketing, and guest outreach initiatives
- This demonstrates my ability to oversee diverse projects and ensure their successful execution
- Utilized a comprehensive suite of marketing analytics tools like Google Analytics, Google Webmasters, Ahrefs, and Semrush to analyze performance, identify optimization opportunities, and track campaign progress