Ashish Khandelwal
Marketing Leader @Games 24, Part time Writer | Ex Flipkart, AkzoNobel | SP Jain
💻
Written Communication📣
Corporate Communications💡
Business Strategy💻
Category Management📊
Data Analysis
Bangalore, India
Experienced Marketing Manager with a strong background in strategic marketing, retention marketing, and customer profiling. I have worked with renowned companies like Games24x7, Flipkart, and AkzoNobel. Skilled in written communication, problem-solving, and negotiation. #ExperiencedMarketer #StrategicMarketing #CustomerRetention
Associate Director, Games24x7
April 2022 - July 2024
Bengaluru, Karnataka, India
Senior Manager
April 2020 - March 2022
Marketing Manager
December 2018 - March 2020
BANGALORE
Marketing Manager, Grocery, Flipkart
September 2017 - December 2018
Bengaluru Area, India
- Responsible for External Media communication [Print, Radio & Digital] – Registering 40% growth of New Customer monthly
- Contributed 50% of category traffic through creative optimizations & consistently high CTRs on all merchandising properties
- Designed Demand Planning process for Grocery to prepare 3-month rolling Peak & Base demand view for ATL & BTL promotions
- Designed the process for resource management for operations execution & design team which increased productivity by 100%
- Contributed 50% of category traffic through creative optimizations & consistently high CTRs on all merchandising properties
- Designed Demand Planning process for Grocery to prepare 3-month rolling Peak & Base demand view for ATL & BTL promotions
- Designed the process for resource management for operations execution & design team which increased productivity by 100%
Marketing Manager, Vehicle Refinishes, AkzoNobel
June 2016 - September 2017
Mumbai Area, India
- Responsible for end-to-end marketing initiatives of the largest Strategic Marketing Unit in Performance Coatings business
- Conceptualized a Brand Concept Store for Retail Branding to promote the focus brand in Kerela
- Designed Key Account Plan for 3 Key prospective B2B customers in Western India for Coil Coatings business
- Analyzed 20+ business segments to identify growth strategy for 5-year revenue targets across 4 Strategic Marketing Units
- Conceptualized a Brand Concept Store for Retail Branding to promote the focus brand in Kerela
- Designed Key Account Plan for 3 Key prospective B2B customers in Western India for Coil Coatings business
- Analyzed 20+ business segments to identify growth strategy for 5-year revenue targets across 4 Strategic Marketing Units
Strategy Intern, Accenture
September 2015 - October 2015
- Open Innovation India Planning for India Domestic Business for FY16 through Brand Enhancement, Business Enablement & Tech Differentiation
- Evaluated the potential of 700+startups emerging in the Digital and Technology domain; detailed profiling of 35+ shortlisted startups
- Organized logistics for the 2-day startup showcase event with Global leads for Open Innovation & Strategic Minority Investment
- Evaluated the potential of 700+startups emerging in the Digital and Technology domain; detailed profiling of 35+ shortlisted startups
- Organized logistics for the 2-day startup showcase event with Global leads for Open Innovation & Strategic Minority Investment
Assistant Manager, Central Quality, Tata Motors Limited
August 2012 - May 2014
Ahmedabad Area, India
- Responsible for Accelerated Durability Testing & Quality Assurance Process for Nano CNG and Nano twist variants
- Established new contract for Accelerated Durability Testing and Quality Assurance Process leading to savings of 10 lakhs per fiscal
- Achieved Rank 1 for TML in Ludhiana region in The National Customer Satisfaction survey conducted by J. D. Power
- Conceptualized and executed model on estimation of Cost of Poor Quality in the Powertrain shop which was replicated in other shops
- Accomplished Nano twist power steering upgrade in Delhi region and managed remote troubleshooting for the field team in 4 states
- Established new contract for Accelerated Durability Testing and Quality Assurance Process leading to savings of 10 lakhs per fiscal
- Achieved Rank 1 for TML in Ludhiana region in The National Customer Satisfaction survey conducted by J. D. Power
- Conceptualized and executed model on estimation of Cost of Poor Quality in the Powertrain shop which was replicated in other shops
- Accomplished Nano twist power steering upgrade in Delhi region and managed remote troubleshooting for the field team in 4 states
Summer Trainee, Bhilai Steel Plant
June 2011 - July 2011
Bhilai
- Study of Blast furnace at a flagship unit of Sail Authority of India Limited, a Government of India Enterprise
Project trainee, Century Pulp & Paper (B.K.Birla Group)
June 2010 - July 2010
- Study of Manufacturing Process and Mechanical maintenance of paper and pulp making in a Bagasse based production facility
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Education
Strategic Decision Making
2020 - 2020
Post Graduate Diploma in Management, Marketing
2014 - 2016
SPJIMR SP Jain Institute of Management & Research
Advanced course in Marketing. Marketing/Marketing Management, General
2015 - 2015
University of Virginia Darden School of Business
Bachelor of Technology (B.Tech.), Mechanical Engineering
2008 - 2012
National Institute of Technology Raipur
XII Science
2007 - 2008
S.S. Children Academy, Moradabad, Uttar Pradesh
