Atreyee Mazumdar
Assistant Brand Manager Marketing @ Tata 1mg | MBA in Marketing
✨
Brand Management💡
Creative Strategy📲
Digital Marketing📣
Product Marketing🎯
Growth Marketer
Gurugram, India
About Me:
Experienced marketer with a focus on digital marketing and AI integration. I have worked with top companies like Tata 1mg and InMobi, crafting compelling campaigns and innovative marketing strategies. My skills include online marketing, strategic thinking, and integrated marketing. #DigitalMarketingExpert #AIIntegration #InnovativeMarketing
Assistant Brand Manager Marketing, Tata 1mg
April 2023 - Present
Gurugram, Haryana, India
- With a robust foundation in digital marketing and a sharp focus on AI integration, my role as Assistant Brand Manager at Tata 1mg centers around pioneering marketing strategies that resonate with our audience
- The use of AI has not only enhanced brand engagement but also cemented our commitment to data-driven innovation
- The use of AI has not only enhanced brand engagement but also cemented our commitment to data-driven innovation
Creative Strategist Lead, InMobi
October 2022 - February 2023
Bangalore Urban, Karnataka, India
- Reflecting on my previous role as Creative Strategist Lead at InMobi, it's evident that my knack for crafting compelling narratives significantly boosted client satisfaction
- These experiences have been instrumental in shaping a forward-thinking approach to branding, ensuring that each campaign I lead is infused with creativity and tailored to meet diverse consumer needs
- These experiences have been instrumental in shaping a forward-thinking approach to branding, ensuring that each campaign I lead is infused with creativity and tailored to meet diverse consumer needs
Social Media Specialist, ClearTax India
August 2020 - October 2022
Account Strategist, Nikulsan
November 2019 - August 2020
Account Manager, Langoor
November 2018 - September 2019
Client Servicing, Saatchi & Saatchi (We Are Saatchi)
February 2018 - October 2018
Sr Social Media Executive, Webenza India Pvt. Ltd.
June 2017 - January 2018
Bengaluru Area, India
Senior Brand Executive, Autumn Worldwide
May 2016 - May 2017
Bengaluru Area, India
Social Media Executive, WATConsult
May 2015 - April 2016
Bengaluru Area, India
PR Intern, Public Relations Soceity of India
2014 - 2015
Kolkata Area, India
PR Consultant, brand-comm
December 2014 - March 2015
Bengaluru Area, India
Marketing Intern, School of Human Genetics and Population Health
2014 - 2014
Kolkata Area, India
PR Trainee, Eastern Railways
2014 - 2014
Kolkata Area, India
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Education
Master of Business Administration - MBA
Symbiosis Institute of Management Studies
Marketing
Diploma in Digital Marketing
2019 - 2020
MICA
Digital Marketing
Bsc in media science
2012 - 2015
NSHM College of Management and Technology
Public Relations, Advertising, and Applied Communication
12
2005 - 2012
B.D. Memorial
Business/Commerce, General
Hindi, English, Social Science, Science, Maths
2002 - 2005
oxford senior secondary school
