– ✓ Successfully launched and marketed 6 innovations (new products)
- I was involved in the packaging development from zero to hundred
- ✓ Onboarding of Brand Ambassador and planned as well as managed his usage for the year - (TVC and digital film shoot, Trade wishes along with photoshoot which has been and will be used to develop marketing collaterals)
✓ Release of ‘Mawa Kulfee’ TVC – Biggest of the year
- ✓ Influencer campaigns in Assam & Kolkata
- ✓ Spearheaded marketing of E-commerce & Quick commerce business to register all time high sales in company history. This is a year on year 120% growth
- ✓ Planned and managed all promotional/ marketing activities with all of the E- commerce partners like –  Blinkit, BB Now, Zepto, Amazon fresh & Swiggy Instamart effectively based on the performance and market trend
- ✓ Assured 90% launches and met all business communication requirements on time
- ✓ The brand has 89% recall value at ‘spontaneous’ level in the Kolkata market

- Achievements - After taking charge in Nov, 2018 the page grew 186% in terms of likes (Which is 10X higher than our nearest competitor and we stand in the second spot in all India ranking although we are a regional player) We started experimenting and posting different types of layouts and changed the communication method as well
- Also incorporated new concepts and asked for public opinion (conducting polls), introduced 'Weekend Special' items conducted various event specific (Durga Puja, Valentine's Day, Christmas etc) contest with decent giveaways
- Also Joined Instagram in 2019, which currently has 55k followers (Organic and Paid are being done)

- Looking after a department in a 24659 Sqf store in Howrah
- Primary focus was to keep the department organized
- Manage Employee roster
- Motivate the group to increase sales
- Monitor stocks and regular replenishment
- Guide customers in their shopping journey