Ayush Agarwal
Building a Food Venture | Co- Founder, Mush (Acquired) | Ex- Amazon, Reliance Retail | D2C Mentor
💻
Strategic Marketing Management✨
Brand Management🗞
Communications & PR📲
Digital Marketing
Bangalore, India
Experienced marketer with a passion for strategic marketing management, start-up leadership, and customer lifecycle management. Worked at popular companies like Reliance Retail, Amazon, and Mush Textile Pvt Ltd. Excited to build a food venture and share my expertise as a D2C mentor. #MarketingExpert #StartupLeader #CustomerLifecycle
Founder, Earthy India Brands
May 2024 - Present
Head, Brand Marketing & Engagement, Reliance Retail
July 2021 - April 2024
Bengaluru, Karnataka, India
Senior Marketing Manager, Amazon
November 2019 - June 2021
Bengaluru, Karnataka, India
Co-Founder, Mush Textile Pvt Ltd
January 2018 - November 2019
India
- Mush is a premium brand that deals into bamboo and it's allied products
- Mush envisions to take a leadership position in the space of Bamboo Textiles, Handicrafts and other Bamboo products in India
- Currently, it has launched Luxurious Bamboo Towels and Socks under it's product line - Comfort and Bathworks respectively
- Mush envisions to take a leadership position in the space of Bamboo Textiles, Handicrafts and other Bamboo products in India
- Currently, it has launched Luxurious Bamboo Towels and Socks under it's product line - Comfort and Bathworks respectively
Marketing Manager - India, Payoneer
May 2017 - December 2017
Bengaluru Area, India
Marketing Manager, Amazon
April 2015 - May 2017
Bangalore, India
- Identify the brand levers and right communication through research to establish the required perception for the consumer
- Conceptualize, Strategize and execute various ATL, BTL and TTL campaigns in order to build the identified perception for the right target group
- Brand Visualization and Communication Management for different products and services under Amazon
- Media and PR management for different initiatives under Amazon Seller Services
- Improve the performance of all call to action mediums
- Find new avenues for generating demand through unconventional marketing techniques
- Develop, execute, and analyze creative test plans for different marketing channels and iterate through these to achieve the best possible performance
- Synthesize, analyze and report marketing campaign metrics
- Conceptualize, Strategize and execute various ATL, BTL and TTL campaigns in order to build the identified perception for the right target group
- Brand Visualization and Communication Management for different products and services under Amazon
- Media and PR management for different initiatives under Amazon Seller Services
- Improve the performance of all call to action mediums
- Find new avenues for generating demand through unconventional marketing techniques
- Develop, execute, and analyze creative test plans for different marketing channels and iterate through these to achieve the best possible performance
- Synthesize, analyze and report marketing campaign metrics
Marketing & Communications Intern, Sterlite Technologies Limited
April 2014 - June 2014
- Managing and Overlooking Corporate and Marketing Communication Activities
- Media Management
- Key Account Management
- Annual Report Development
- Media Management
- Key Account Management
- Annual Report Development
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Education
Bachelor of Engineering (BE), Mechanical Engineering
Gujarat Technological University (GTU)
Master of Business Administration - MBA, Marketing
MICA
Post graduate diploma in communications management, Strategic Marketing & Communications
MICA
