Ayushi Sharma
I am a dynamic marketing professional with 3+ years of experience at Flipkart. Have worked as a Content & Marketing Manager.
💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing🚀
Paid Ads💡
Branding Strategy
New Delhi, India
About me: As a dynamic and forward-thinking marketer, I have successfully crafted compelling brand narratives and developed content strategies that drive meaningful engagement. With experience working at Flipkart and Zyephr, I have collaborated with cross-functional teams and led successful social media campaigns. I have also worked as a Content Specialist and Social Media Manager at Parafit India LLP, where I managed editorial calendars and executed effective communication strategies. With a strong background in digital marketing and analytics, I have freelanced with leading brands, optimizing their social media presence. I am skilled in content creation, copywriting, and design, leveraging tools like Canva and Notion. #MarketingProfessional #BrandDevelopment #ContentStrategy
Content & Marketing Manager, FLIPKART
September 2021 - Present
- Maintain brand and editorial consistency across all company communications
- |Responsible for creating high-converting content assets for all bottom-funnel communication channels
- |Creating social media campaigns and strategies, including content ideation, and implementation schedules for Shopsy by Flipkart
- |Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
- |Cross-functional collaboration with multiple stakeholders, including members of Branding, Marketing, Content, and Design teams
- |Analyze brand performance metrics and consumer feedback to evaluate the effectiveness of brand initiatives and optimize strategies
- |Monitored social media channels and engaged with followers to foster community growth and enhance brand reputation
- |Analyze campaign performance metrics and leverage insights to optimize strategies and maximize ROI
- |Conduct market research and competitive analysis to identify emerging trends and opportunities for brand differentiation
- |Responsible for creating high-converting content assets for all bottom-funnel communication channels
- |Creating social media campaigns and strategies, including content ideation, and implementation schedules for Shopsy by Flipkart
- |Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
- |Cross-functional collaboration with multiple stakeholders, including members of Branding, Marketing, Content, and Design teams
- |Analyze brand performance metrics and consumer feedback to evaluate the effectiveness of brand initiatives and optimize strategies
- |Monitored social media channels and engaged with followers to foster community growth and enhance brand reputation
- |Analyze campaign performance metrics and leverage insights to optimize strategies and maximize ROI
- |Conduct market research and competitive analysis to identify emerging trends and opportunities for brand differentiation
Brand Strategist, ZYEPHR
April 2021 - August 2021
- Develop comprehensive brand strategies to establish and strengthen brand identity, differentiation, and positioning in the market
- |Define brand messaging, tone of voice, and visual identity guidelines to maintain consistency across all brand touchpoints
- |Developed content for the company's official website
- Ideated and churned creative pitches on branded content for prospective investors
- |Define brand messaging, tone of voice, and visual identity guidelines to maintain consistency across all brand touchpoints
- |Developed content for the company's official website
- Ideated and churned creative pitches on branded content for prospective investors
Content Specialist & Social Media Manager, PARAFIT INDIA LLP
August 2019 - March 2021
- Developed and managed day-to-day editorial content calendar & and campaigns on all social media platforms to build an audience and ensure customer engagement
- |Drafted successful CRM campaign activities and executed corporate communication strategies
- |Implemented PR activity and refreshed, maintained, and updated social and web presence
- |Contributed to the creation of content for promotional copy and email marketing messages
- |Drafted successful CRM campaign activities and executed corporate communication strategies
- |Implemented PR activity and refreshed, maintained, and updated social and web presence
- |Contributed to the creation of content for promotional copy and email marketing messages
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Education
Digital Marketing & Analytics
2024
Indian School Of Business
Bachelor of Arts
2016 - 2019
Motilal Nehru College, University Of Delhi
