Bhavya Mathur on SuperStuff.ai

Bhavya Mathur

Usually happy | Whipping creative solutions on the daily | Designer turned Creative Strategist | Advertising & Storytelling

💻

Storytelling

💡

Creative Strategy

💻

Insight Mining

📣

Advertising

🎬

Video Marketing

💻

Scriptwriting

✍️

Copywriting

💡

Branding Strategy

✨

Brand Solutions

💡

Content Strategy

🤝

Business Development

show more skills

Mumbai, India

Home

About

Services

Work with me

How can I help?

Social Media Content Strategy

Brand Campaign

Video Ideas (Long & Short form)

Brand Communication Architecture

Who am I?

Bachelor of Design'20
NIFT Mumbai

27F from Delhi, India

Zillennial: A microgeneration on the cusp of the Millennial and Generation Z cohorts

as a headless chicken while graduating during the pandemic, got my first stint as a graphic designer 😊

have been very lucky with love ❤️

Met my fiance in highschool and getting married this year :')
This card is long because he's a big part of my life and my personality.

Alexa, play 'Tere bin' by Rabbi Shergill

I read an average of 24 books every year.

Only child.
Make what you would out of that

Night Owl (shouldn't just 'owl' suffice?)
Productive late night.
Hate mornings but love breakfasts.

I spend extra long making my coffee every morning because it's therapeutic.

hate instagram
love reddit

"very talkative child"

~ my teacher to my mother, 2003

take that Monday off instead of the Friday.
Just trust me.

can't understand why influencer marketing is a thing???

Big travel aficionado- best way to spend money

The one pager resume if you're old school :)

creative in general

I've been busy with

Brief roundup of some stuff I've done over the last 8 years...

(4 in design school and 4 in the advertising industry) ➡️

Insight Mining 💭
Observing human behavior, analyzing patterns, looking beneath the surface for interesting nuances

Ideation (vomit, then articulation) 💡
Brainstorming to arrive at creative ideas with potential and impact that answer the brief

Building narratives ✍️
Clearly defining the idea, succinctly communicating the idea and effectively selling the idea

I've had the privilege of leading my own team

I've realized that teaching brings me a lot of joy- maybe even more than doing what I do.

I want to retire a mentor.

my college course was a well rounded study of different fields, materials and techniques.

I've handmade wooden chairs, leather bags and jewellery.

I've learnt photography and the basics of visual merchandising. I interned at a structural packaging studio and fell in love with conceptualizing dielines.

I've made logos and full service branding architectures.

I've taken trainings
on insight mining, idea derivation and pitching creatively (having done so to over 50 brands)

I've won some democratic awards at my workplace

Video >>>

I love the versatility that comes with the format. It's my go-to format for almost all advertising solutions. I'm a visual thinker with a good grasp over language. Consequently, I've worked on scriptwriting and screenplays.

Few brands I've worked with

Longstanding learnings (WIP)

Unlearning

A continuous and conscious practice everyday.

Don't be married to your ideas
Ideas evolve, grow and get better (hopefully). No need to be possessive.

put pen to paper for better articulation ✍️

Enjoying myself is everything >>>

trust the (creative) process

Ads are the culmination of massive group efforts. Always.

Consume content objectively

Don't take everything literally. We live in a made up world. That's what digital is about.

Some tasks may be small but they need to be done. So do it :)

Be like water 💧

Creativity ebbs and flows

You just gotta roll with it.

basic human behavior is the same everywhere

There are no 'bad ideas' in advertising.
You just haven't found the right avenue yet.

Keep it safe for later.

About Me

An inquisitive mind that runs at the speed of light (sometimes in random directions)! 💭 With a balanced taste of design and strategy, I've carved my own niche and have had the pleasure of working with 40+ brands in the past 4 years.

Here's what I do best:

1) Think of atypical, creatives ideas 💡
2) Write bomb concepts (and sell them) ✅
3) Flood energy everywhere I go (extrovert alert) 🔥

✉️ bhavyamathurwork@gmail.com
📌 Mumbai, India