Bhupesh Chawla
Business Head at GEBE | Ex - Havells | Sales Leadership | IIM Lucknow
🤝
Business Development🤝
Team Management💡
Business Strategy📣
Product Marketing⚙️
Project Management
Faridabad, India
Experienced sales and marketing leader with over 18 years of expertise in the building material industry. Specialized in B2B, B2G, and B2C sales with a proven track record of driving business growth. Successfully managed key accounts and developed go-to-market strategies. Worked with renowned companies like LGF Sysmac, Kich Architectural Products, Havells India, and Legrand. #SalesLeader #BusinessHead #MarketingExpert
Business Head, GEBE German Outdoor Furniture
December 2023 - Present
Delhi, India
Vice President Sales & Marketing, LGF Sysmac (I) Pvt. Ltd.
April 2021 - November 2023
New Delhi, Delhi, India
National Head, Kich Architectural Products Pvt. Ltd.
March 2017 - April 2021
New Delhi Area, India
- Formulation of a Detailed Business Plan which includes Sales Planning
- Monthly meetings with RSMs to overcome sales obstacles
- Product Management, Go-to-Market Strategies to Launch New products and enter into new Geographical Areas 2019-20 successfully launched 5 new products
- Developing high-level Sales strategies like Formulation of Dealer/Distributor network and annual Policy, International Trip Schemes (2018-19 – Tashkent, 2019-20 – Almaty), Product Schemes Etc
- Crafted Loyalty programs to engage Carpenters and Architects
- Handling complete B2B Project cycles for Private & Government projects
- Creating a Business Development team for project specifications via Architects
- Partnered with teams and suppliers to evaluate costs against market price points
- Team Management, Total Team Size 60
- Sales 2019-20 closing 25% growth year on year. Top line 78Cr. GP 32%.
- Regional Head - North March 2017-March 2019
- Build 10X Pipeline for Projects Business by working strongly on Brand building through Influencers like Architects and Government departments. 100% growth for 2018-19. Team 25.
- Monthly meetings with RSMs to overcome sales obstacles
- Product Management, Go-to-Market Strategies to Launch New products and enter into new Geographical Areas 2019-20 successfully launched 5 new products
- Developing high-level Sales strategies like Formulation of Dealer/Distributor network and annual Policy, International Trip Schemes (2018-19 – Tashkent, 2019-20 – Almaty), Product Schemes Etc
- Crafted Loyalty programs to engage Carpenters and Architects
- Handling complete B2B Project cycles for Private & Government projects
- Creating a Business Development team for project specifications via Architects
- Partnered with teams and suppliers to evaluate costs against market price points
- Team Management, Total Team Size 60
- Sales 2019-20 closing 25% growth year on year. Top line 78Cr. GP 32%.
- Regional Head - North March 2017-March 2019
- Build 10X Pipeline for Projects Business by working strongly on Brand building through Influencers like Architects and Government departments. 100% growth for 2018-19. Team 25.
Sr. Manager - Sales, Havells India Ltd.
April 2013 - March 2016
Noida
- Segment–B2C/B2B, Special assignment to appoint direct Channel points
- Channel management and expansion in the Retail market
- Increased the direct Channel Point from 8 to 40, Handling Team 5 Sales personnel
- Open a B2B project segment from Scratch in a retail-oriented brand
- Channel management and expansion in the Retail market
- Increased the direct Channel Point from 8 to 40, Handling Team 5 Sales personnel
- Open a B2B project segment from Scratch in a retail-oriented brand
Branch Head, Legrand
February 2006 - March 2013
Haryana, U.P
- Adjudged for an average promotion cycle of 18 Months in a total of 7 years
- Growth Path: Executive Sales (2006) ~Sr. Executive Sales (2008) ~ Territory Manager (2010) ~ Region Haryana + Delhi, CAGR 18% from 2006 to 2010. Area Manager or Branch Head (2011) – Region UP
- Applied Sales Penetration and Cross-Sales Strategies not just to exceed the numbers/value of core products but also to establish New product Lines for better profitability and to achieve long-term goals for Brand Legrand
- B2B/B2G or Project Sales in the Building Material Industry for the region UP
- Topline 34 crores. Revenue jumped 20% in 2012-13. Profitability points jumped 2%
- Cross-functional coordination with National Product Heads, Business Development Team, Regional Head, SCH, etc
- Involved in managing a complete channel management network, ensuring sustainable growth from the channel network. Channel Point: 15. Team Size 8
- Established Key accounts & signed MOUs/Rate Contracts in 2009
- Recognized as Top Performer for the consecutive years 2009 and 2010
- Growth Path: Executive Sales (2006) ~Sr. Executive Sales (2008) ~ Territory Manager (2010) ~ Region Haryana + Delhi, CAGR 18% from 2006 to 2010. Area Manager or Branch Head (2011) – Region UP
- Applied Sales Penetration and Cross-Sales Strategies not just to exceed the numbers/value of core products but also to establish New product Lines for better profitability and to achieve long-term goals for Brand Legrand
- B2B/B2G or Project Sales in the Building Material Industry for the region UP
- Topline 34 crores. Revenue jumped 20% in 2012-13. Profitability points jumped 2%
- Cross-functional coordination with National Product Heads, Business Development Team, Regional Head, SCH, etc
- Involved in managing a complete channel management network, ensuring sustainable growth from the channel network. Channel Point: 15. Team Size 8
- Established Key accounts & signed MOUs/Rate Contracts in 2009
- Recognized as Top Performer for the consecutive years 2009 and 2010
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Education
Strategic Management For Business Excellence.
2020 - 2021
Lucknow
Strategy
Post Graduate Diploma in Management
2016 - 2017
Marketing & Strategy
B Tech
2000 - 2004
Engineering
