Bibhash Chatterjee
I am a Content Marketer/Specialist with 12 years of experience. I work with Tata Consultancy Services as an Assistant Consultant and currently lead a content team. Prior to that, I worked as a Senior Reporter at Scroll.IN.
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Creative StrategyβοΈ
Content WritingβοΈ
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Communications & PR
Mumbai, India
Experienced content marketer with 12+ years in digital marketing. Former sports journalist with expertise in research, strategy, copy editing, and writing. Led teams in challenging environments and proficient in agile methodology. Worked with top companies like Tata Consultancy Services and Red Bull India. #ContentMarketer #DigitalMarketingExpert #AgileStrategist
Assistant Consultant, Tata Consultancy Services
June 2019 - Present
Mumbai, India
- Currently leading a content team of 20+ associates for an international airline's website and mobile app
- Responsible for creating and publishing web pages, social media notifications, emailers, and marketing collaterals using agile methodology
- Develop and implement strategies across various verticals to align with the brandβs image, coordinating with stakeholders to meet content requirements
- Responsible for creating and publishing web pages, social media notifications, emailers, and marketing collaterals using agile methodology
- Develop and implement strategies across various verticals to align with the brandβs image, coordinating with stakeholders to meet content requirements
Freelance Reporter
June 2018 - May 2019
Mumbai, India
- Collaborated with Red Bull India to write feature stories on Red Bull athletes, including cricketers, hockey players, and footballers, for their website
- Worked with Hotstar India during IPL 2019, driving content on their audience engagement platform and monitoring all views and interactions
- Contributed articles on sporting events, including badminton and athletics, to multiple news portals
- Worked with Hotstar India during IPL 2019, driving content on their audience engagement platform and monitoring all views and interactions
- Contributed articles on sporting events, including badminton and athletics, to multiple news portals
Visiting Faculty, National Academy of Sports Management (NASM)
December 2015 - December 2018
Mumbai, India
- Trained students in sports management and reporting through both academic and practical approaches
- Instructed over 25 students in first, second, and third-year courses, covering subjects such as Fundamentals of Journalism in Sports Management, Sports Media, Broadcasting and Journalism, Sports Equipment and Technology, and Social Media in Sports Management
- Instructed over 25 students in first, second, and third-year courses, covering subjects such as Fundamentals of Journalism in Sports Management, Sports Media, Broadcasting and Journalism, Sports Equipment and Technology, and Social Media in Sports Management
Senior Reporter, Scroll.IN
August 2016 - August 2018
Mumbai, India
- Joined as a sports reporter, covering major events including Indian cricket, IPL, ISL, and the Ranji Trophy
- Conducted feature stories, interviewed sports professionals, analyzed industry trends, and networked extensively
- Part of the social media team, managing social media handles and engaging with readers on various platforms
- Authored and created news stories, ensuring all elements met guidelines, including uploading images and videos on the CMS platform
- Conducted feature stories, interviewed sports professionals, analyzed industry trends, and networked extensively
- Part of the social media team, managing social media handles and engaging with readers on various platforms
- Authored and created news stories, ensuring all elements met guidelines, including uploading images and videos on the CMS platform
Reporter, Hindustan Times
December 2013 - July 2016
Mumbai, India
- Joined as a desk reporter for the metro beat in December 2013; promoted to the sports beat in April 2015
- Key responsibilities included on-field research, analysis, reporting, editing, and writing news copies
- Covered major sports events such as the Indian Premier League (IPL), Indian Super League (ISL), Ranji Trophy matches, football, badminton, and hockey
- As part of the editorial team, proficient in editing and page design, utilizing InDesign for creating pages
- Key responsibilities included on-field research, analysis, reporting, editing, and writing news copies
- Covered major sports events such as the Indian Premier League (IPL), Indian Super League (ISL), Ranji Trophy matches, football, badminton, and hockey
- As part of the editorial team, proficient in editing and page design, utilizing InDesign for creating pages
Content Writer, Spectrum Media
June 2013 - October 2013
Mumbai, India
- Joined the content development team for the brand's digital channel, responsible for editing and writing scripts for the entertainment and travel beats
- Collaborated closely with the video editor and graphic designer to ensure visually appealing content
- Successfully increased average views on the channel from 800 to over 2,000 within two months
- Collaborated closely with the video editor and graphic designer to ensure visually appealing content
- Successfully increased average views on the channel from 800 to over 2,000 within two months
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Education
Masters in Mass Communication and Journalism
2011 - 2013
Mumbai
Bachelor of Arts in English Literature
2008 - 2011
Ahmedabad
