- Lead Paychek India’s first salary based subscription product vertical across revenue optimization, retention and customer acquisition strategy based on multi tier data analysis
- Product analysis at funnel level to identify the drop offs and key growth areas, took the product from inception (0 to 1) and scaled (1 to 10) to a 2
- 7L user base with 82% MAU and disbursals worth 500+ Cr
- Introduced Paychek referral program driving ~23% user acquisition MoM, conducted experiment on referral amount reduction to reduce the costs while maintaining the user acquisitions saved an upwards of 10L monthly costs by changing program (1000/500) to (1000/250)
- Defining X sell action plan for upcoming credit card, Power up products for existing and new Paychek adopting users based on analysis of their A/B risk score, spends behaviour and revolve/defaults
- Created Paychek offline strategy along with marketing team to identify the areas for self employed and salaried users and creating user specific campaigns via Zepto, Swiggy and Blinkit
- Cohort, Snapshot evaluation at WTD/MTD view for the product via multiple Business Intelligence dashboard tools, data warehousing using snowflake, SQL and advanced excel
- Automated power BI dashboard saving upto ~24 hrs weekly and worth 1
- 9L INR snowflake credits monthly

- Responsible for providing analytics support to a top 10 US pharmaceutical giant as a part of Business Intelligence & Analytics team
- Provided data-based insights for a drug’s performance, marketing effectiveness, market share capture and promotional strategy
- Conceptualized and created multiple dynamic QlikView and Power BI dashboards to assist brand tracking and decision making for clientele’s senior leadership
- Executed end-to-end Bi-weekly & Monthly data analysis across Indication level Sales Force Effectiveness for a blockbuster drug, tracked the productivity and performance of healthcare sales reps
- Automated and improved multiple ETL processes using SQL, Advanced Excel, saving ~50 hours per month
- Achieved 50% reduction in cycle time by automating the requirements gathering and downstream data flow processes using Qlik NPrinting, leading to annual savings of $10,000

- Understand the project requirements being a POC with client/sales team ensuring quality deliverables in stipulated time
- Customer Advocacy to ensure the best structure of use case and SOP formulation based on client’s requirement
- Client onboarding & training (Virtual/ In Person) after negotiating SOW with relevant stakeholders