- Plan, develop, implement, optimize & report on best-in-class paid social media campaigns
- Perform daily campaign & budget management including creative & promotional calendars
- Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance expectations
- Operate as a key point of contact for clients and agency planning teams as required
- Follow internal processes and ensure consistency of execution, performance, ad specs, campaign objectives & key performance indicators (KPIs)
- Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc
- Pull data for reports, analyze, prepare & present actionable insights and recommendations
- Keep abreast of industry news and participate in knowledge sharing sessions to strengthen the agency’s overall social media knowledge and capabilities
- Support Senior Specialists and Supervisors with ongoing client and junior staff management/training

- BRANDS: MINI Canada | Canadian Automobile Association (CAA) | Horizons ETFs

- BRANDS: CAA | MINI CANADA | Horizons ETFs

- Handling ad accounts for leading brands with a gross billing amount over ₹1
- 5 cr (CAD 250,000) a month
- Executing performance campaigns to precision with regular optimization achieving the required KPIs
- Learnt to automate reports using a tool and automating large reports to present data efficiently
- Built great client rapport with regular updates and showcasing weekly reports
- Coordinate well between various teams to get tasks done
- Strategizing ideas to bring down cost month on month
- Support on designing pitches for huge brands
- Conducted Amazon training sessions

- Handling ad accounts for multiple leading brands in multiple platforms - Amazon, Google, Facebook, LinkedIn & Twitter
- Strategizing to maintain costs while reaching more users
- Mentoring and Managing another associate for a year - to divide tasks, guide and oversee completion of them
- Conduct training sessions on Amazon Marketing to the entire team
- Making comprehensive excel reports using pivot tables and presentations to demonstrate ad campaign performance effectively
- Designing SEM pitches and media plans

- Designing SEM pitches and media plans for clients
- Planning Account Structure, Creating and Maintaining new campaigns
- Platforms: Facebook, Instagram, Google, LinkedIn and Amazon
- Learnt Amazon Marketing Services - the types of campaigns, how to drive ROAS and brand awareness, what works and doesn't
- Brought ROAS from 1x to 3
- 5x for a client while expanding categories
- Build client relationship, take them through weekly/monthly reports