- Campaign and Budget Management(~ $20 Million yearly) across all paid social channel( Meta, TikTok, Snapchat , Reddit, Pinterest) 
- Reporting and Optimisation 
- Presenting campaign delivery reports, pacing, audience analysis to stakeholders along with optimisation suggestions
- Team management and communication 
- Managing communication and expectations within India and US counterparts, training and coaching to help them achieve goals

- Campaign & Budget Management (~1M Quarterly) for client across North America/EU/ UK region
- Revenue Management 
- Maximising company revenue by maintaining high margin share on Quarterly basis to meet QTD target and contribute towards annual revenue goals
- Automation and Reporting 
- Maintaining NRR & ARR reports and dashboards using (PowerBI) to be up to date and as per the timeline
- Unlocking additional supply partnership 
- Getting into discovery calls and evaluating best possible partners to partner for additional supply

- Conceptualized and executed digital media promotions strategy for Outré, driving brand awareness and customer engagement
- ( 50% increase in Linkedin followers in 6 Months) 
-  Led hiring initiatives, expanding the team from 3 to 10 members in just 3 months, fostering a collaborative and dynamic work environment
- Developed and implemented an Integrated Marketing Plan aligned with Digital Marketing Plans, resulting attraction of 10 new clients in 6 months

- Managed programmatic advertising including PMP, Direct Connection, and Spot Buying to drive targeted campaigns
- Utilized Salesforce CRM for customer retention and conversion from self-serve to managed services
- Created training materials and reports for advertising insights and account-based marketing