Chayanika Prakash
Driving Engagement Through Compelling Content🖊️ | Content Specialist @Ajio | Ex-Content Writer @Myntra | Amity University Delhi🎓
✍️
Content Writing🤳
Content Creation💡
Content Strategy✍️
Copywriting✍️
Blogging
Bangalore, India
Hey there! 👋 I'm Chayanika, a passionate content specialist with experience at Ajio and Myntra. Crafting captivating narratives and driving brand growth is what fuels my passion. With skills in quality auditing, written communication, and teamwork, I've collaborated with teams to deliver high-quality work.
Excited to elevate your brand's online presence, captivate your target audience, and continuously learn! Let's connect!
Excited to elevate your brand's online presence, captivate your target audience, and continuously learn! Let's connect!
Assistant Manager- Content Specialist, AJIO.com
September 2024 - Present
Bengaluru, Karnataka, India
- Trend Forecasting: Discovered emerging trends through thorough research, tailoring content to resonate with the Indian audience
- Video Format Ideation: Innovated diverse video formats for ethnic wear, jeans, dresses, sarees, and footwear
- AI Integration: Developed AI solutions to automate video content creation, streamlining production
- Content Curation and Quality Assurance: Standardized written content across video categories, conducted quality checks, and provided feedback for improvements
- Narrative Crafting: Created compelling and visually captivating narratives for product catalog videos
- Concept Development: Conceptualized ideas, developed content, and translated them into engaging stories
- Team Management: Allocated tasks and tracked the daily progress of the team's work
- Video Format Ideation: Innovated diverse video formats for ethnic wear, jeans, dresses, sarees, and footwear
- AI Integration: Developed AI solutions to automate video content creation, streamlining production
- Content Curation and Quality Assurance: Standardized written content across video categories, conducted quality checks, and provided feedback for improvements
- Narrative Crafting: Created compelling and visually captivating narratives for product catalog videos
- Concept Development: Conceptualized ideas, developed content, and translated them into engaging stories
- Team Management: Allocated tasks and tracked the daily progress of the team's work
Video Content Writer, Myntra
April 2022 - August 2024
Bengaluru, Karnataka, India
- Trend Forecasting: Discovered emerging trends through thorough research, tailoring content to resonate with the Indian audience
- Video Format Ideation: Innovated diverse video formats for ethnic wear, jeans, dresses, sarees, and footwear
- AI Integration: Developed AI solutions to automate video content creation, streamlining production
- Content Curation and Quality Assurance: Standardized written content across video categories, conducted quality checks, and provided feedback for improvements
- Narrative Crafting: Created compelling and visually captivating narratives for product catalog videos
- Concept Development: Conceptualized ideas, developed content, and translated them into engaging stories
- Team Management: Allocated tasks and tracked the daily progress of the team's work
- Video Format Ideation: Innovated diverse video formats for ethnic wear, jeans, dresses, sarees, and footwear
- AI Integration: Developed AI solutions to automate video content creation, streamlining production
- Content Curation and Quality Assurance: Standardized written content across video categories, conducted quality checks, and provided feedback for improvements
- Narrative Crafting: Created compelling and visually captivating narratives for product catalog videos
- Concept Development: Conceptualized ideas, developed content, and translated them into engaging stories
- Team Management: Allocated tasks and tracked the daily progress of the team's work
Content Writer, Markage360
May 2021 - October 2021
Dwarka, Delhi, India
- Handled articles, guest blogs, product descriptions for e-commerce, and maintained publishing calendar for social media clients
- Managing social media accounts for clients from different sectors like Hospitality, medical, designing, and automobile
- Managing social media accounts for clients from different sectors like Hospitality, medical, designing, and automobile
Social Media Executive cum Content Writer, Digital Xplode
January 2020 - May 2021
Noida, Uttar Pradesh, India
- Managed articles, blogs, content calendar, website content and social media content
- Also, worked on publishing calendar and successfully executed social media campaigns
- Also, worked on publishing calendar and successfully executed social media campaigns
Social Media Trainee, New Vision Digital
August 2019 - November 2019
Noida Area, India
- Worked on social media posts, content calendar, ideation for social media post designs
- Fluent with Hootsuite, Creator’s Studio, Postfity, Facebook Publishing Tools, and Facebook- Twitter- Instagram Insight
- Fluent with Hootsuite, Creator’s Studio, Postfity, Facebook Publishing Tools, and Facebook- Twitter- Instagram Insight
Freelance Content Writer, Freelancing
May 2016 - August 2019
Noida Area, India
Content Writer Executive, Grabox
January 2019 - May 2019
Noida Area, India
Social Media Strategist- Trainee, Digital Patang - Flying Together Digitally
October 2018 - December 2018
Noida Area, India
digital marketing, TechMobia Digital
July 2018 - September 2018
noida
Content Writer, INDIA TV (Independent News Service Pvt Ltd)
May 2017 - June 2017
Noida Area, India
Content Writer, Nyay Chakra
March 2016 - April 2016
Photographer, Daily News and Analysis
May 2015 - June 2015
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Education
Master of Business Administration - MBA
2016 - 2018
Amity University Delhi
Arts, Entertainment, and Media Management
Bachelor's degree
2013 - 2016
Amity University Delhi
Journalism and mass communication
12th
1999 - 2013
Mount Carmel School
Commerce
