- Founded The Plated Project, a unique D2C impact brand that uses art to fight hunger
- Functional works of art that tell unique stories that bring about change! We are creating a unique for profit business model that has impact at the core
- So far, the brand has sponsored over 650,000 meals for the under-privileged
- We were recently on Shark Tank India (ep 46, season 2)
- We've also been covered by Forbes, New York Time, The Guardian and more! We've built a thriving digital community and work with 100+ artists to create one-of-a-kind art initiatives to raise awareness about social issues

- Leading large-scale branding projects with a focus on brand strategy, experience design, brand identity and communication design
- Managed large-scale global branding and marketing innovation projects in Singapore, Hong Kong, Dubai, Vietnam, UK and India
- Also lead chlorophyll's innovation lab, India's first dedicated innovation collective
- The aim of the lab is to solve complex brand problems in un-conventional ways
- Have built and deployed proprietary design thinking and innovation led models to ready brands and businesses for the integrated world of the future

- Worked on over 18 projects across APAC, Africa, USA and India
- These included brand creation, architecture design, integrated marketing planning and brand experience assignments
- Conducted brand and marketing strategy workshops for CXO's
- Led brand strategy, planning and consumer insighting teams to initiate new digital brand and marketing offerings to enable the company’s digital transformation
- Worked on interesting consumer insighting projects using a mix of neuroscience, trend-spotting, ethnography and traditional research

- Worked on all aspects of brand strategy and creative exexution for over 20 different brands which include MERU, Cargill Foods, HOMESHOP18, NCPA(Mumbai), Aadhaar, IMImobile, Social Media Week, Airtel Delhi Half Marathon

- Managed a team of 30 to deliver global brand, marketing and sales analytics to Dell
- Led data-driven insighting, A/B testing of marketing campaigns, ROI metrics and analytical effectiveness tracking for all consumer campaigns by Dell
- Devised a predictive analytics model for Dell's SMB teams to improve lead conversion by 15%
- Supervised business development, project transitions, crisis management and quality improvement efforts to successfully retain clients and grow billings

- Worked on the launch and marketing strategy for a new VoIP enabled product with the VP of the company

- Successfully performed on eight different projects and made a team leader within just a year
- Managed a team of five members for one year with zero client escalations