- Revamped Justdial's core business self sign-up flow, increasing self-sign ups (leads) by 45% through a combination of UX improvements and SEO enhancements (Q3’23 vs Q4’23) Successfully launched the redesigned flow across multiple platforms and improved/increased sources of direct traffic (~10-15%) from the Just dial ecosystem

- Handled the push notifications for a user base of 2
- 7 million males, focusing on AC repairs, salons for men, and cleaning categories
- Developed an engagement plan tailored for a user base of 1
- 2 million users, contributing to over 15% of the seasonal demand Implemented the segmentation plan across various channels, enabling personalized communication based on user events/triggers Worked on automating push notifications aligned with user activity by experimenting with content to increase engagement

- Established complete fulfillment from supply/demand management to the onboarding for the Salon Classic category in Hyderabad
- Led a team of 6 interns to manage on-ground operations, scaling to 300 orders per day within 6 months
- Launched & expanded a new tier for salon category, significantly increasing monthly revenue from Rs
- 5 lakhs to over Rs
- 20 lakhs+
- Implemented an education plan to improve supply quality, resulting in elevated service quality
- Developed SOPs for fulfillment management, reducing poor customer experiences from 25% to sub-10% in 4 weeks

- Led PAN India projects focusing on onboarding, churn, and quality while working closely with the core team
- Elevated the average service rating from 4
- 5 to 4
- 8 in a span of 8 months through a retraining plan for partners across India

- Collaborated with category managers across India and external stakeholders to drive successful onboarding processes