Danny Hmar
Growth @Monks | Ex PMM @BrowserStack | Co-founded @Triket.in | IIM Ahmedabad 🎓
📈
Growth Hacking📣
Product Marketing💡
Branding Strategy💻
Event Strategy💻
Go-to-market strategy
Noida, India
Ex-Growth @Monks | Experienced Marketer @BrowserStack | MBA Grad @IIMAhmedabad |
Product Marketing Manager I, BrowserStack
April 2024 - July 2024
Noida, Uttar Pradesh, India
- As a PMM at the world’s largest cloud-based testing platform, I am responsible for the following:
• Developing and executing product positioning, messaging, and go-to-market strategies
• Collaborating with the product team to prioritize features and drive product roadmap
• Developing launch plans and leading cross-functional teams to execute them
• Creating and managing sales collateral such as playbooks, battle cards, pitch decks, product demos, and whitepapers
• Collaborating with sales and customer success teams to ensure successful product adoption and customer engagement
• Measuring and analyzing product performance and providing insights for continuous improvement
• Staying up-to-date with industry trends, competitive landscape, and technology developments
• Developing and executing product positioning, messaging, and go-to-market strategies
• Collaborating with the product team to prioritize features and drive product roadmap
• Developing launch plans and leading cross-functional teams to execute them
• Creating and managing sales collateral such as playbooks, battle cards, pitch decks, product demos, and whitepapers
• Collaborating with sales and customer success teams to ensure successful product adoption and customer engagement
• Measuring and analyzing product performance and providing insights for continuous improvement
• Staying up-to-date with industry trends, competitive landscape, and technology developments
Associate Product Marketing Manager, BrowserStack
May 2022 - March 2024
Noida, Uttar Pradesh, India
- As a PMM at the world’s largest cloud-based testing platform, I am responsible for the following:
• Developing and executing product positioning, messaging, and go-to-market strategies
• Collaborating with the product team to prioritize features and drive product roadmap
• Developing launch plans and leading cross-functional teams to execute them
• Creating and managing sales collateral such as playbooks, battle cards, pitch decks, product demos, and whitepapers
• Collaborating with sales and customer success teams to ensure successful product adoption and customer engagement
• Measuring and analyzing product performance and providing insights for continuous improvement
• Staying up-to-date with industry trends, competitive landscape, and technology developments
• Developing and executing product positioning, messaging, and go-to-market strategies
• Collaborating with the product team to prioritize features and drive product roadmap
• Developing launch plans and leading cross-functional teams to execute them
• Creating and managing sales collateral such as playbooks, battle cards, pitch decks, product demos, and whitepapers
• Collaborating with sales and customer success teams to ensure successful product adoption and customer engagement
• Measuring and analyzing product performance and providing insights for continuous improvement
• Staying up-to-date with industry trends, competitive landscape, and technology developments
Co Host & Co Founder, Between the Lines
October 2021 - March 2022
Marketing Manager, The Red Brick Summit, IIM Ahmedabad
January 2021 - December 2021
- Led a team of 16 IIMA students Achieved 25k+ footfall from 2000+ colleges Achieved 2
- 7 million + views across multiple digital platforms - 8% increase YoY with 14% less budget
- Selected 49 Campus ambassadors out of 426 applicants Prepared a rulebook for the Campus Ambassador program
- Set up ads using Facebook Ad Manager and LinkedIn Advertising Platform Social Media Reach
Facebook Reach: 700k+
Instagram Reach: 15k+
LinkedIn: 100k+
- Led the PR team in drafting two press releases for the event Successfully negotiated a partnership deal with Ahmedabad Live for Social Media Partnership and facilitated the onboarding process
- Successfully negotiated a partnership deal with InsideIIM for Knowledge Partnership and facilitated the onboarding process Conceptualized the Event curtain raiser video including 3D graphic works – garnered 3 - 6k+ Views
- 7 million + views across multiple digital platforms - 8% increase YoY with 14% less budget
- Selected 49 Campus ambassadors out of 426 applicants Prepared a rulebook for the Campus Ambassador program
- Set up ads using Facebook Ad Manager and LinkedIn Advertising Platform Social Media Reach
Facebook Reach: 700k+
Instagram Reach: 15k+
LinkedIn: 100k+
- Led the PR team in drafting two press releases for the event Successfully negotiated a partnership deal with Ahmedabad Live for Social Media Partnership and facilitated the onboarding process
- Successfully negotiated a partnership deal with InsideIIM for Knowledge Partnership and facilitated the onboarding process Conceptualized the Event curtain raiser video including 3D graphic works – garnered 3 - 6k+ Views
Intern, Tata Sky Ltd
April 2021 - June 2021
Mumbai, Maharashtra, India
- Mapped two new customer journeys for Tata Sky's new product in the Smart Home Security Cameras segment during the pre-launch phase
- Conducted market research by interviewing 15+ vendors of Smart Home Security Cameras
- Researched competitors' UI/UX and identified the best practices
- Identified 10+ pain points after performing an assessment of existing customer's journey
- Suggested UI/UX design improvements bringing reduction in average device activation time
- Optimized/Conceptualized UI/UX design for both Web and Mobile platforms of the "Get Help" page
- Conceptualized 9 DIY tutorial videos (Do it Yourself) covering all the touchpoints involved in the user onboarding process and created mock videos for reference
- Identified 4+ optimization pain points after performing an assessment of the company's blog site
- Proposed an improvement in site optimization & user engagement by redesigning the blog site interface
- Designed & recommended a forum page to increase user engagement within Tata Sky Ecosystem
- Conducted market research by interviewing 15+ vendors of Smart Home Security Cameras
- Researched competitors' UI/UX and identified the best practices
- Identified 10+ pain points after performing an assessment of existing customer's journey
- Suggested UI/UX design improvements bringing reduction in average device activation time
- Optimized/Conceptualized UI/UX design for both Web and Mobile platforms of the "Get Help" page
- Conceptualized 9 DIY tutorial videos (Do it Yourself) covering all the touchpoints involved in the user onboarding process and created mock videos for reference
- Identified 4+ optimization pain points after performing an assessment of the company's blog site
- Proposed an improvement in site optimization & user engagement by redesigning the blog site interface
- Designed & recommended a forum page to increase user engagement within Tata Sky Ecosystem
Live Project - Hershey's, Hershey India
March 2021 - June 2021
- Created the Strategic Communication Brief for Hershey’s Exotic Dark Plotted the competitive landscape for the brand and also defined the opportunities that the brand should focus upon Undertook consumer immersions, framed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire consumer action Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, Message Strategy and created concepts for Exotic Dark Created a digital strategy to help Hershey’s Dark Exotic achieve its objective by setting up paid ads on Google Search Ads, Display Ads and Video Ads with a budget of Rs 60 lacs on a 2 month campaign timeline
Marketing Manager, K&P Records
August 2018 - March 2020
Aizawl, Mizoram, India
- Generated 600k+ views on YouTube from 13 music videos published by artists in total during the tenure Executed and managed multiple social media handles of the organization - 2400+ followers in total
Event Coordinator, Rhythms & Aromas of Northeast India
December 2019 - January 2020
Aizawl, Mizoram, India
- Planned, coordinated, and executed the event Rhythms & Aromas of Northeast India, Mizoram and Tripura Auditions, Countdown to 4th Guwahati International Music Festival – 1 out of 4 auditions held in total
- Managed all event operations -The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections, audio/visual service arrangements, staff arrangement, and artists management Planned the event floor plan according to its budget and produced the event materials and accessories
- Negotiated and Coordinated with 20+ vendors Executed promotional activities for the event both offline and online – Flex Banner Printing, Social Media Posts, Generating word of mouth through Social Media Influencers Coordinated in arranging a first of its kind guitar showcase of Mizo Legendary Guitarists at the event, which resulted in an exhibition of 13 Guitars and served to be one of the main attractions at the event
- Post Event task - Coordinated with the organization in managing and procuring required information and formalities with regards to the event winners for the 4th Guwahati International Music Festival
- Managed all event operations -The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections, audio/visual service arrangements, staff arrangement, and artists management Planned the event floor plan according to its budget and produced the event materials and accessories
- Negotiated and Coordinated with 20+ vendors Executed promotional activities for the event both offline and online – Flex Banner Printing, Social Media Posts, Generating word of mouth through Social Media Influencers Coordinated in arranging a first of its kind guitar showcase of Mizo Legendary Guitarists at the event, which resulted in an exhibition of 13 Guitars and served to be one of the main attractions at the event
- Post Event task - Coordinated with the organization in managing and procuring required information and formalities with regards to the event winners for the 4th Guwahati International Music Festival
Core Team Lead, Zalênna Movie Project - One Vision Media Ministry
January 2019 - January 2020
Aizawl, Mizoram, India
- 177000+ combined views of teaser, trailer, and OST videos on Youtube Mediated with 5 vendors in the procurement of production and operation materials, and scouting of shoot locations Maintaining financial and operational data which consist of - Budget Sheet, Cast & Crew List, and Equipment List Providing logistical support for Pre-Production setup Providing support in Post-Production including Quality Checks, Maintenance, and Hospitality
- Project
- Project
Client Servicing Executive, Swordfish Events & Entertainment Pvt Ltd.
March 2018 - June 2018
Bengaluru, Karnataka, India
- Led and managed a video team of 4, and handled Social Media for the Grand Opening of the 100th Marriott International hotel in India - Sheraton Grand, Whitefield
- Event Location Recce, Pre-Event Video Setup, Video Production, Aftermovie, Social Media Promotion
- Handled client servicing for the Launch of Jameson Caskmates, Hyderabad Client's specification and requirements, Venue set-up, Inviting social media influencers, Guestlist management
- Assisted the Client Servicing Department by communicating with clients over email, phone, and in-person for the following projects: • Celebration of Jameson St
- Patrick's Day, 2018 at WeWork Galaxy, Bangalore
- Event Location Recce, Pre-Event Video Setup, Video Production, Aftermovie, Social Media Promotion
- Handled client servicing for the Launch of Jameson Caskmates, Hyderabad Client's specification and requirements, Venue set-up, Inviting social media influencers, Guestlist management
- Assisted the Client Servicing Department by communicating with clients over email, phone, and in-person for the following projects: • Celebration of Jameson St
- Patrick's Day, 2018 at WeWork Galaxy, Bangalore
Customer Relationship Executive, Bennett Coleman and Co. Ltd. (Times Group)
May 2016 - July 2016
Bengaluru Area, India
- Subscriber Conversion: Converted over 100 non-users to annual Times of India subscribers in just two months
- Customer Retention: Managed subscription renewals and leveraged customer feedback to enhance satisfaction and retention
- Customer Retention: Managed subscription renewals and leveraged customer feedback to enhance satisfaction and retention
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Education
Master of Business Administration - MBA
2020 - 2022
Indian Institute of Management Ahmedabad
Bachelor of Business Administration - BBA
2015 - 2018
Amity University Delhi
Marketing
