Darshan Shetty
Dynamic Senior Marketing Manager with 8 years of progressive experience in D2C products, supply chain brands,
and B2B services.
📝
Strategic Planning💡
Branding Strategy✨
Brand Management📊
Data Analysis
Mumbai, India
Experienced marketing professional with 8+ years of expertise in driving growth and boosting profitability. Successfully led marketing campaigns for renowned companies like MetaMorph and FedEx. Skilled in strategic planning, team leadership, and digital marketing. Passionate about brand development and delivering measurable results. #MarketingExpert #BrandStrategist #DigitalMaven
Senior Marketing Manager, MetaMorph
April 2021 - March 2024
Mumbai
- Collaborated with cross-functional teams to identify and resolve marketing-related issues
- Developed and implemented a comprehensive digital marketing strategy, leveraging SEO, SEM, and social media channels, resulting in a 100% increase in brand awareness
- Successfully launched a rebranding campaign, optimizing website UX/UI and implementing targeted email marketing campaigns, leading to a 200% increase in customer engagement
- Built a solid social media presence, utilizing content marketing, influencer partnerships, and community engagement tactics to drive LinkedIn official page followers from 5k to 20k with organic reach
- Developed innovative digital marketing strategies for various initiatives, resulting in increased brand visibility and engagement
- Led end-to-end branding and digital marketing for the MetaMorph Exclusive Knack, utilizing CRM systems, marketing automation tools, and data analytics to optimize customer acquisition
- Developed and implemented a comprehensive digital marketing strategy, leveraging SEO, SEM, and social media channels, resulting in a 100% increase in brand awareness
- Successfully launched a rebranding campaign, optimizing website UX/UI and implementing targeted email marketing campaigns, leading to a 200% increase in customer engagement
- Built a solid social media presence, utilizing content marketing, influencer partnerships, and community engagement tactics to drive LinkedIn official page followers from 5k to 20k with organic reach
- Developed innovative digital marketing strategies for various initiatives, resulting in increased brand visibility and engagement
- Led end-to-end branding and digital marketing for the MetaMorph Exclusive Knack, utilizing CRM systems, marketing automation tools, and data analytics to optimize customer acquisition
Marketing Associate, FedEx
August 2019 - September 2020
Mumbai
- Managed budget for various marketing projects and analyzed customer loyalty programs
- Introduced revenue-generating and customer loyalty campaigns, improving customer engagement
- Supported MarCom and internal marketing efforts, optimizing digital platforms for customer benefits
- Introduced revenue-generating and customer loyalty campaigns, improving customer engagement
- Supported MarCom and internal marketing efforts, optimizing digital platforms for customer benefits
Assistant Brand Manager - Marketing, MyGlamm
October 2015 - February 2018
Mumbai
- Collaborated with team to develop promotional campaigns, increasing brand awareness and driving sales
- Executed robust marketing plans through ATL and BTL channels, resulting in increased product visibility
- Oversaw production of marketing materials and ensured compliance with brand guidelines
- Coordinate the launch programme of all franchisees across India, monitoring events and controlling budget spending
- Manage Creative & Digital agency, Merchandising and Signage vendors on a day-to-day basis for marketing-related activities
- Formulate SOPs for marketing initiatives like cross-brand alliances
- Executed robust marketing plans through ATL and BTL channels, resulting in increased product visibility
- Oversaw production of marketing materials and ensured compliance with brand guidelines
- Coordinate the launch programme of all franchisees across India, monitoring events and controlling budget spending
- Manage Creative & Digital agency, Merchandising and Signage vendors on a day-to-day basis for marketing-related activities
- Formulate SOPs for marketing initiatives like cross-brand alliances
Senior Brand Executive, L&K Saatchi & Saatchi (Publicis Groupe)
September 2014 - October 2015
Mumbai
- Responsible for branding, research, planning, and execution of campaigns for various clients
- (Godrej, Exide, Titan, Renault)
- Launch of Godrej's Cuisine Regal Modular Kitchens, logo designs, brand positioning and creatives for ATL & BTL channels
- (Godrej, Exide, Titan, Renault)
- Launch of Godrej's Cuisine Regal Modular Kitchens, logo designs, brand positioning and creatives for ATL & BTL channels
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Education
Master in Animations AD3D+
Mumbai
Grade B | 3D Animation - Compositing Software
Bachelor of Mass Media
2012
Mumbai
Specialise in Advertising
