Deepananth Chinnathambi on SuperStuff.ai

Deepananth Chinnathambi

Growth & Retention, Nykaa | Ex-Flipkart | IIM Bangalore | IIT Madras

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Product Marketing

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Programming

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Customer Success

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Growth Marketer

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Stakeholder Management

Bengaluru, India

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Hi, This is Deepanath!

Own a Patent for a Portable 3-Dimensional Waterfall Graphic Print

Hands-On Experience in managing marketing Campaigns using segmenting and targeting tools.

Experienced Marketing Manager currently working at Nykaa.

Passionate about marketing and data science.

Awarded The Rising Star Award by the Nykaa CEO

My Work Highlights

Leading CLM and Retention (Beauty & Fashion) @ Nykaa

- Managing a team of 6 for customers and revenue growth charters for beauty and fashion app express yourself

- Launching Rewards and Loyalty Program for Fashion from scratch

Manager - Customer Marketing @ Agoda

Led various initiatives across multiple channels (Email, Push, Deals Page, Pop Ups) in bringing incremental Bookings & LTC (customer lifetime value/gross margin) using coupons and deals

Manager - CRM & Merchandising @ Flipkart

- Responsible for Out-of-funnel platform traffic; Created & Maintained BAU and Events Traffic Demand Plan & AOP’22
- Improved targeting efficiency and conceptualized Cloud Service Rules

Management Intern @ Flipkart

- Customer Growth and Engagement Team, M3 (Offered Pre-Placement Offer PPO)

- Working with the Central Merchandising team on targeting home page merchandising

Global Alpha Researcher @ Trexquant Investment

Developed algorithms to filter and combine Alphas and implemented them in various regressors for forecasting future stock returns

My Work in Nykaa

Leading CLM and Retention (Beauty & Fashion)

Strategising the brand growth (Acquisitions and Repeat Activations) via brand couponing, sampling (free SKUs to Full Size), TryNBuy (Mini to FS) & traffic levers

Nykaa Chairperson's Awards 2023

Driving 360deg. Marketing Projects on implementing brand campaigns to increase platform awareness and stickiness via TOFU/Reach & Mid-Bottom Funnel campaigns

Volunteering Work

Managerial Member @ National Service Scheme

- Assisted in organizing NSS activities for over 1000 student volunteers and handled official Media Pages

Project Represesentative @ National Service Scheme

Represented IIT Madras as a Project Representative with AID-INDIA NGO for the Eureka project implemented by AID-INDIA

HBR Ascend Select Member @ Harvard Business Review

HBR Ascend Select is an invite-only community of aspiring leaders where I contribute insights to the editorial, marketing, and product teams.

Volunteer @ National Service Scheme

Aided Nethrodaya NGO Activities for a period for 10 days as a Scribe & Executive as part of Winter Internship.

About Me

Experienced marketer with a strong background in consumer internet industry, specializing in CRM/CLM, growth, and retention strategies. I have worked with top companies such as Nykaa, Flipkart, and Agoda. Skilled in team management, budget management, and programming. Passionate about driving revenue growth, improving user retention, and implementing impactful marketing campaigns. #MarketingExpert #CustomerRetention #DataDriven