Consulted Italian Dermat Company:

As a Consultant implemented and managed clients’ digital marketing initiatives by website development, locally targeted digital ad initiatives, content development, and social media campaigns. Utilizing analytics, I improved keywords and content, which enhanced search result rankings. I increased Instagram followers by targeting local users and grew revenue through locally targeted ad campaigns. 

Also developed and executed a comprehensive influencer strategy, identifying and collaborating with key influencers to amplify brand messages, increase engagement, and drive conversions. This involved negotiating partnerships, managing influencer relationships, and tracking campaign performance to ensure alignment with marketing goals

Lead & generated all content, including websites, email, social media, blogs, and advertising partnering with creative, PR and digital agencies, focusing on the entire lifecycle of building there efforts towards brand in the Direct to Consumer space.

Advised clients on brand development, brand mapping, competition analysis, and market and consumer insights to help them build robust brand architecture and establish themselves as experts in the skincare industry.

I oversee & lead a team responsible for managing the complete brand and retail marketing value chain for 100+ stores. This includes New Product Innovation, Brand Building, PR, Marketing programs, Consumer and Customer Education, Customer Marketing Excellence, and Business Development for New Partnerships across India.

Key Responsibility:

> Crafting brand love through various brand building & brand management which are result oriented & improving brand equity score
> Obtain market share by developing marketing & communication plan for the brand & the geography
> Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
> Driving brand top-line growth/margin expansion/forecast brand profitability road map leveraging various cost saving models
> Working in tandem with senior management to identify key brand priorities & business objectives, formulate strategies, and implement marketing initiatives to meet those targets
> financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

Key Accomplishments:
> Build alternative media vehicle to drive brand salience & incremental media reach in the geography in the state of Tamil Nadu & Andhra Pradesh - Impacting improvement of TOM score of 1000+ bps with overall B.E score going up by 450 bps
> Improved the GM% for the brand by 1300 bps over period of 3 years both in-home & out of home business resulting all time high brand bottom line profit & set up brand profitable business model for coming 3 years 
> Launch Purpose driven - Brand program with objective of driving education for the children of Hot Tea Shop owners - Resulting in improving the brand loyalty & overall top-line sales 
> Launch exclusive tea blends for south & north regions as per market requirement resulting in expansion of geography in the heavily localized market

Building Brands like :

3Roses ( South India largest tea brand ) and Red Label / Taaza / Taj Mahal Both In-Home and Out-of-Home Business

Key Responsibility:

> Responsible for the top-line sales for the noodles portfolio and building up the future range of product extension
> Responsible for the brand profitability and margin expansion keeping in line with growth & investment target
> Interacts with Global team on key brand drivers. issues, and opportunity. Cross selling ideas and deploy best practice from the global knorr learning bank
> Digital Championing for Knorr Portfolio for India deployment including building up social media presence

Key Accomplishment:
> Designed, crafted & implemented consumer promotion leading to 25% increase in the sales uplift Quarter on Quarter for noodles portfolio
> Turnaround brand P&L from negative gross margin to single digit margin in span of one year
> Successfully relaunch entire noodles portfolio from product launch to product management leading to highest ever distribution & share gain with increase penetration in six metros
> Assessed the strategy of competitors & put forth carefully planned micro marketing strategy leading to double the sales with increase in share & penetration gain in the geography 

Key Responsibility:

> Played a key role in restructuring in entire facial Cleansing Category for unilever including Brands like Ponds / Lakme / Fair & Lovely / Vaseline / Dove / Pears
> Provided product management expertise, advising marketing manager and category head on brand positioning, marketplace research, insight based based activation
> Writing creative briefs for merchandising and advertising including TV, print, radio, interactive and in-store POP
> Coordinated with other departments in launching new products to meet company expectations, strategies and goals
> Monitored brand performance through Nielsen/IMRB/Milward Brown & various multiple brand measurement reports
> Developed, monitored and controlled brand management budget

Key Accomplishment:

> Rated for the best performance for turning around entire facial cleansing category & ensured success road map for the future
> Played pivotal role in brand building exercise for restructuring of facial cleansing portfolio leading doubling of business in one year - one of the highest ever done in Unilever in skin care category 
> Launch 6 facial cleansing portfolio under various skin care brand in span of one year
> Launch Fair & Lovely Face wash in short span of time leading to fast track progress to facial cleansing category
> Brand activation with leading media properties like Lakme India Fashion week, Sunburn, etc targeting youth
> Conceptualized entire ponds beauty college program - biggest activation program targeting female in the age group of 16 to 21

Key Responsibility:

> Work with key agencies to develop plans in line with Brand objectives and manage/monitor plans and timings
> Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers
> Developing and executing brand plans to meet brand objectives and strategies with Brand Manager
> Oversee paid media amplification across core social channels and work closely Brand Manager in delivering mid-funnel acquisition strategy and amplification
> Manage workflow across marketing calendar to minimize peaks and troughs to deliver within specific times
> Constantly measure and report performance of all acquisition-marketing activities, and assess against objectives. Provide recommendations for optimizations
> Monitor Brand performance against marketing/sales/profit targets and report upon Brand development and promotion activity

Key Accomplishment:
> Played pivotal role in launching first time in India - Global dove face test campaign with complete 360 brand communication plan
> Relaunch iconic Liril to Liril 2000 in span of 3 months with entirely new marketing mix

Key Responsibility:

> Brand management - campaigns, branding, brand messaging
> Liaising with internal and external stakeholders, in particular dealing with agencies on outsourced.
> projects from brief to completion and with the wider marketing teams
> Advising on branding and imaging, alongside the rest of the Branding team
> Weekly and monthly reporting on branding projects and achievements
> Brand building activities including approving advertisements, managing events, PR, trade shows, meet n greet, media tie ups

Key Accomplishments:
> Launch Lux Beauty ticket offer with priyanka chopra as brand ambassador to the brand - Activation lead to 300 bps incremental shares gain in span of 3 months - achieving highest ever share gain for Lux portfolio
> Successful launch of 3 Lux new variants - from the International mix with the complete local deployment
> Anti-Santoor activation in the state of Maharashtra & Andhra Pradesh 

Retail brand consulting to Key Clients like Unilever, LG, Cavin-Kare, Exxon Mobil