Diksha Singh
Senior Brand Marketing Manager | Driving Data-Driven & Influencer-Led Strategies | Ex-Flipkart, ABFRL | IIM Indore & NIT Alum | Passionate About Brand Growth & Engagement
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Branding Strategy📊
Market Research✨
Brand Management📊
Data Analysis⚙️
Project Management
Bengaluru, India
Experienced marketer with a proven track record in driving brand growth through innovative strategies and influencer-led campaigns. I have worked with renowned companies like BlueStone, Flipkart, and Aditya Birla Fashion and Retail Ltd. My skills include market planning, return on investment, and brand performance. Excited to continue shaping the future of jewelry marketing and fostering meaningful brand partnerships. #MarketingExpert #InnovativeStrategist #BrandGrowth
Senior Brand Marketing Manager, BlueStone
April 2023 - Present
Bengaluru, Karnataka
- Leading innovative collections and marketing strategies that drive brand growth.
- Spearheaded the first influencer-led campaign for BlueStone.
- Driving content strategy for BlueStone by leveraging data-driven insights to optimize digital marketing campaigns.
- Spearheaded the first influencer-led campaign for BlueStone.
- Driving content strategy for BlueStone by leveraging data-driven insights to optimize digital marketing campaigns.
Senior Marketing Manager, Flipkart
August 2022 - March 2023
Bengaluru, Karnataka, India
- Developed GTM strategies for Big Billion Days, boosting fashion traffic through topical themes and top brand partnerships
- Launched new portfolios, including PROWL by Tiger Shroff and Mia by Tanishq
- Launched new portfolios, including PROWL by Tiger Shroff and Mia by Tanishq
Brand marketing manager, Aditya Birla Fashion and Retail Ltd.
September 2021 - August 2022
Bangalore Urban, Karnataka, India
- Orchestrated campaigns including Tata IPL Wedding Campaign
- Key contributor to the founding team for the launch of Aditya Birla’s 'One App' initiative
- Planned and executed a TVC Campaign for Pongal in Jan-22
- Key contributor to the founding team for the launch of Aditya Birla’s 'One App' initiative
- Planned and executed a TVC Campaign for Pongal in Jan-22
Area Business Manager, Aditya Birla Fashion and Retail Ltd.
January 2021 - August 2021
Bengaluru, Karnataka
Retail Area Manager, Aditya Birla Fashion and Retail Ltd.
June 2019 - January 2021
Bhopal Area, India
- Successful marketing launch for 7 new stores in the West of India in FY20 and FY21
Business Management Trainee, Aditya Birla Fashion and Retail Ltd.
June 2018 - May 2019
Bangalore
Intern, Aditya Birla Fashion & Retail Ltd.
April 2017 - May 2017
Bengaluru Area, India
- Suggested objective model for execution of store diagnostics and catchment analysis after in-depth analysis of consumer behavior and store environment
- Proposed BTL and red carpet activity campaigns and designed the customer journey map for Peter England Brand
- Proposed BTL and red carpet activity campaigns and designed the customer journey map for Peter England Brand
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Education
Master of Business Administration (M.B.A.)
2016 - 2018
Indian Institute of Management, Indore
Bachelor’s Degree, Civil Engineering
2012 - 2016
Maluana Azad National Institute of Technology
Senior Secondary School and High School, Physics, Chemistry and Mathematics
1998 - 2012
Carmel Convent Senior Secondary School Bhopal
