Dikshita Karopady on SuperStuff.ai

Dikshita Karopady

8+ Years of Experience Driving Social Media Growth & LinkedIn Talent Generation Lead 🚀 Currently at Bajaj Finserv as a Marketing Communications Lead | Ex- Infosys | Ex- Dentsu | Ex- JWT

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Creative Strategy

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Paid Ads

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Social Media Marketing

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Digital Marketing

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Content Strategy

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Display Advertising

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Google Ads

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Mumbai, India

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This is me!

Hey there, I'm Dikshita!

Finding my balance between pursuing my love for marketing & self-growth! ⚖️🧬

Digital Marketeer by Profession & Photographer by Passion!

I get my creative juices flowing by going to the mountains every year! 🧠✈️

Scaling Digital Brand Awareness Through Integrated Multi & Cross Channel Marketing Campaigns

Used SEO/SEM, marketing automation, multichannel & influencer marketing which resulted in 26% increase in brand Share of Voice (SOV)🔝

Executed & optimized paid hiring campaigns resulting in a 20% increase in qualified talent acquisition 📈💼 utilizing cost-effective strategies on LinkedIn, Facebook, Google, Quora, & Glassdoor.

Spearheaded branding & social media promotions for Infosys' #HackWithInfy hackathon

Garnered 295,000 online registrations - highest in the brand's 7-year history!

Implemented social media campaigns across platforms resulting in a 20% increase in user engagement 🏆and 15% rise in click-through rates 🎯

Integrated cross-channel influencer campaigns - 15% increase in consumer engagement.

+ 10% boost in brand awareness

Brand Building | UGC | Enhancing Customer Experience

A 7-day campaign unveiled the rebranding journey of Fortune from an oil brand to a full fledged food FMCG brand in an awe-inspiring influencer marketing campaign that led to 126% increase in sales YoY

#AadheMeinZyaada camapign led to 20% increase in online sales
+ 15% Increase in affiliate reach
+ 40% Increase in social handle followers

Strategized the digital launch of #PepsiMoji Campaign in India & Sri Lanka

Myth-O-Logic’ campaign - Create awareness about Godrej security's category products.

It garnered 101K interactions, 50K microsite visits & 150K reach.

Godrej Myth-o-logic won a Bronze Dragon in the 'Best social media or word of mouth campaign' category at the 2016 PMAA DRAGONS OF ASIA Awards.

When Your Hard Work is Recognised!

In my 8+ years, I have been recognized for my exceptional contributions in delivering comprehensive lead generation strategies 🎯 for recruitment marketing along with leveraging data-driven insights 📈, cutting-edge technologies, and a having deep understanding of customer behavior to create highly personalized and effective marketing campaigns. 📢💰