- Collaborating with the Marketing Strategy team to implement marketing tactics and create content (emails, brochures, web copy, presentations)
- Executing lead generation and awareness campaigns with digital and demand generation teams, managing social media, email, webinars, and paid search
- Working with cross-functional teams to increase awareness of tech content, sales enablement, and events while tracking analytics to refine content strategies
- Gaining insights into industry trends and competitive landscape to enhance campaign effectiveness
- Partnering with graphic designers and videographers to produce content for campaigns, social media, websites, and marketing collateral
- Measuring marketing activities, assessing outcomes and ROI, and creating promotional materials for industry conferences and Black Box-hosted events

- Led end-to-end ABM digital ads on LinkedIn for B2B, focusing on Cybersecurity and Service Industries
- Executed website content optimization, marketing automation, and lead generation ads
- Managed Email Marketing campaigns using Dynamic 365 for various domains and geographies
- Orchestrated social media paid campaigns with planned budgets and strategic analysis
- Coordinated digital efforts for IT conferences like MWC, RSA, and Blackhat
- Created lead-generation strategies for sales pipeline support
- Collaborated with UX/UI, Graphic Designers, and Animators for high-quality assets
- Maintained company brand image and market awareness
- Directed cross-functional teams, ensuring on-time project delivery
- Implemented optimal posting schedules for web traffic and customer engagement

- Developed and executed a comprehensive digital marketing and social media strategy for a B2C brand, overseeing online reputation, audience behavior, and brand management
- Implemented effective Instagram and Facebook paid campaigns as part of the Social Media Marketing efforts

- Aligned marketing strategies with product positioning in EdTech
- Optimized content for personalized communication, leveraging audience insights from Byju's Application
- Collaborated with cross-functional teams on content creation
- Utilized customer-centric software like Ameyo and Success Factor to enhance operational efficiency

- Real-time project completion - “Export Prospectiveness in the middle east markets: A case study on Greenlam industries Ltd - accepted for publication in the IISU / International Journal of commerce management
- Worked in the manufacturing unit, observed and analyzed the overall logistics (journey) of a product
- Learned order to cash process, prepared export documentation and developed relationship with export buyers to understand buyer personas
- Drove online Marketing strategy for their SMM platforms
- Understanding of Kanban theory and how Greenlam used it in their process
- Learned the overall manufacturing, marketing and selling process of the Greenlam laminates