- Responsible for end-to-end customer journey, growth and engagement of Good Glamm all D2C brands website (MyGlamm, St
- Botanica, The Moms Co, Organic Harvest, Sirona)
- Develop and execute strategies to increase repeat rate, optimize ROI, maximize customer lifetime value (LTV) through targeted campaigns & personalized experiences
- Identifies trends and insights to optimize spends and performance
- Plans, executes, and measures experiments and conversion tests for continuous improvement
- Collaborating with Product & Tech team to enhance UI/UX, product recommendations, upselling/cross-selling and A/B test new features to scale up Business & Customer Experience
- Monitoring and Reporting brand performance, category level trends, customer patterns, cohorts, funnel, and P&L metrics such as Revenue, Orders, CVR, CTR, AOV, DAU/MAU etc

- Responsible for planning and operations management for site merchandising and leading engagement charter
- Owning all performance & funnel metrics with respect to merchandising such as CTR, RPI etc
- Ensuring that such metrics are institutionalized across teams
- Driving key initiatives in liaison with Product and Growth Hack Team to optimize customer shopping experience via A/B testing, market research and competitive benchmarking
- Planning & executing all weekly/monthly sale events like 'End of Reason Sale', 'Big Fashion Festival' etc
- Managing cross functional stakeholders in Online Content, Marketing and Buying Curation Team to maintain trendiness of the site content by optimizing the curation, product offering, inventory depth & brokenness

- Responsible for Apparels & Footwear category growth (GMV, NM, Customer Experience in Navigation and Visibility)
- Manage storefront content as per latest themes & objectives and take care of customer targeting
- Plan & execute Push Notifications (Auto & Manual) & E-mailers
- Finalizing all Fashion plans for weekly/monthly events and PaytmMall social media handles as well as external stakeholders like Influencers & Affiliates
- Timely analysis & reporting of all executed campaigns for Fashion (all storefronts and PNs)

- Identified challenges & requirements by interacting with hoteliers to enhance their business efficiencies
- Conceptualized and implemented go-to-market strategies for product launches in liaison with online product team
- Initiated and started the process of Hotel Connect and reduced stuck % and grew bookings share significantly post-merger with Goibibo

- Responsible for handling Sales & Marketing initiatives for the products and for new client acquisition & B2B alliances such as Shine
- com, Naukri
- com, IBM and so on
- Grew Time Spent / Page of Tutorials by 3x by redefining product menu and PLP filters
- Introduced Big Data certification in collaboration with IBM