Divya Pandey
Manager - Strategy & Brand Solutions @Myntra | Ex - Times Group
🧲
Google Ads💻
Product Development⚙️
Account Management📣
Social Media Marketing💡
Branding Strategy
Bengaluru, India
An organized and creative professional with proven experience of 4+ years in advertising along with strategic marketing skills and a desire to learn more. Also, a certified data science fellow, who just wants to explore this enormous world of data & and insights to understand the decision-making pattern of customers. Previously worked at Myntra and Times Group.
Manager, Myntra
July 2024 - Present
Bengaluru, Karnataka, India
Assistant Manager, Bennett Coleman and Co. Ltd. (Times Group)
August 2022 - June 2024
Bengaluru, Karnataka, India
- Responsible for Technology clients' corporate branding campaigns & their positioning amongst the right target audience and scaling it across geographies via media solutions while delivering substantial business outcomes
Senior Officer, Bennett Coleman and Co. Ltd. (Times Group)
July 2020 - August 2022
Bengaluru, Karnataka, India
Travel & Tourism | Sports, Media & Entertainment
- Developed idea-centric, channel-neutral solutions for Luxury hotels & Media brands which involves conceptualizing IPs, Media Planning & Innovations, and Proposal Development with a 360-degree media approach
- Worked on Tableau dashboard to understand the analytics of market share & revenue growth
- Developed idea-centric, channel-neutral solutions for Luxury hotels & Media brands which involves conceptualizing IPs, Media Planning & Innovations, and Proposal Development with a 360-degree media approach
- Worked on Tableau dashboard to understand the analytics of market share & revenue growth
Management Trainee, Unknown
January 2020 - June 2020
Bengaluru Area, India
- Mapped around 200+ tech giants across Bangalore to understand their marketing objectives & provide them with media solutions like Times Techies Webinar, Employer branding activities and CSR campaigns
Marketing Intern, Axio Biosolutions Private Limited
June 2019 - July 2019
Bengaluru Area, India
- Monitored the web analytics using tools like buffer & google analytics to evaluate campaign performance
- Worked on Twitter analytics, LinkedIn, and Facebook insights to draw insight on the target audience
- Drafted images, gifs, videos and infographics content required for social media posts
- Worked on designing newsletters, Q/A engagement etc, to increase the inbound traffic
- On-page optimization using SEO Yoast plugin. Wrote page titles and meta descriptions for website pages
- Worked on Twitter analytics, LinkedIn, and Facebook insights to draw insight on the target audience
- Drafted images, gifs, videos and infographics content required for social media posts
- Worked on designing newsletters, Q/A engagement etc, to increase the inbound traffic
- On-page optimization using SEO Yoast plugin. Wrote page titles and meta descriptions for website pages
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Education
Master's degree, Marketing
2018 - 2020
Alliance University
