- Led branding and content marketing strategies, including city marketing content for branding and customer lifecycle management
- Developed successful brand campaigns and TVCs in collaboration with various agencies, significantly increasing customer acquisition and brand recognition
- Acted as the point of contact for all marketing in southern cities, contributing to a significant increase in customer and captain acquisition numbers
- Created content for bike taxis, auto segments, and supply verticals for city teams
- Developed product communications & videos
- Managed a diverse team of professionals across different projects

- Developed engaging content for user education, enhancing user experience through clear and concise messaging
- Designed bot flows and wireframes for user chatbot journeys, ensuring a seamless and interactive user experience
- Collaborated with developers, designers, and product managers to ideate and implement creative content solutions for new product features

- Managed a team of 8 content writers, overseeing the creation of original content for various categories and brands
- Spearheaded the content and strategy for Flipkart Commerce Cloud, an in-house product from its fetal stage
- Crafted effective SEO content that led to increased web traffic and higher search engine rankings
- Collaborated with Flipkart's subsidiaries on various projects to develop engaging copy for customer engagement on digital
- Created catchy headlines, slogans, and copy for various promotional materials, enhancing brand visibility and consumer engagement

- Worked closely with designers, developers, and marketing managers to produce engaging and informative content
- Developed a range of content types, including website content, UX content, video scripts, and marketing materials for Zoho's finance suite of products
- Spearheaded the content and content strategy for Zoho Expense
- Saw it through from build to launch
- Created compelling narratives for webinars and promotional videos, enhancing product understanding and user engagement
- Ensured all content adhered to brand guidelines and maintained a consistent voice across all platforms

- Facilitated data migration and content creation for Amazon subsidiaries, ensuring a seamless transition to the Amazon website
- Pioneered the pilot team 'Woot', establishing standard procedures for content migration
- Worked partially with the content and copy teams to create engaging content for category pages and product descriptions
- Developed creative copy for various product categories, enhancing user experience and increasing conversion