- Categories: Beauty,Personal care & Home care: Soap Bar,Bodywash Handwash,Sanitizers,Washing powders and liquids
- Channels: TV,Print,Digital and Experiential (360)
- Regions: South Asia (Indian Subcontinent),Mainland China,Southeast Asia,Eastern Europe,LATAM (Brazil & Argentina),Middle East & North Africa,South Africa & Nigeria

- Company Description: • Managed a portfolio of key client accounts, serving as the primary point of contact for all advertising-related initiatives
- • Developed comprehensive advertising strategies tailored to client objectives, budget constraints, and market dynamics, resulting in an increase in revenue year-over-year
- • Oversaw the creative development process, providing feedback and guidance to internal teams to ensure deliverables met client expectations and brand standards
- • Conducted regular campaign performance reviews with clients, identifying areas for improvement and implementing strategic adjustments to maximize ROI
- • Played a pivotal role in new business development efforts, contributing to the acquisition of several high-profile accounts and generating incremental revenue

- Brands: HP, Star TV (Hotstar), USHA & CITI Bank • Strategically lead the brands monitor presentations, competition, brand reviews, and research, give direction to teams within the agency and the clients end
- • Creatively-ideate with the creative custodians on the brands, discuss briefs, and generate an atmosphere that brings out the best in the creative team leading to Famously Effective work • Operationally ensure a healthy team to manage the volume of business
- Develop systems for smooth flow and checks to avoid errors and time guidelines
- Delegate, guide, and control all operational work
- • Ensure systems with the client and the agency that facilitate a smooth flow of operations
- Forecast collections, monitoring, control, and reporting
- • Played a pivotal role in new business development efforts, contributing to the acquisition of several high-profile accounts and generating incremental revenue
- • Contribute towards other aspects of the organizations

- Brands: The Body Shop & Red FM • Managed Red FM & The Body Shop's digital platforms (Facebook, Twitter, Instagram, and YouTube) • Strategized and executed various offline marketing campaigns to provide a real-time experience to online customers • Worked as both primary content and strategy resource • Developed and implemented a content marketing plan to increase brand visibility and engagement on social media • Developed a content calendar and managed a team of writers to generate high-quality content that resonates with readers • Collaborated with cross-functional teams to ensure content is aligned with business objectives • Adapted content for different formats and platforms, including print, web, and mobile • Developed and implemented a social media strategy that increased followers organically from the brand's social media accounts