Ekta Yadav
Content & Marketing at Meesho | Building Meesho Grocery through creative campaigns
📣
Social Media Marketing✍️
Copywriting💌
Email Marketing💬
Content Marketing💡
Content Strategy
Bangalore, India
I am a Content & Marketing professional with experience in creative campaigns. I have worked with Meesho and Betterhalf, and have successfully driven social media growth and executed impactful campaigns. My skills include content strategy, campaigns, and social media measurement. Excited to bring my expertise to the table!
Marketing Associate, Meesho
July 2024 - Present
Bengaluru, Karnataka, India
Copywriter, Meesho
December 2023 - July 2024
Bengaluru, Karnataka, India
Social Media and Content Executive, Betterhalf
January 2023 - October 2023
India
- Own three social media accounts
- Organically elevated the Instagram account from 133K to 168K within 6 months
- Create and maintain comprehensive social media calendars, ensuring consistent and timely content delivery
- Identify and implement strategies to drive social media growth in terms of followers, engagement, and reach
- Work with influencer/creator marketing agencies for social media and campaign collaboration
- Conceptualize, plan, and execute campaigns
- Idea generation, concept development, content creation, scheduling, and posting, followed by performance assessment
- Organically elevated the Instagram account from 133K to 168K within 6 months
- Create and maintain comprehensive social media calendars, ensuring consistent and timely content delivery
- Identify and implement strategies to drive social media growth in terms of followers, engagement, and reach
- Work with influencer/creator marketing agencies for social media and campaign collaboration
- Conceptualize, plan, and execute campaigns
- Idea generation, concept development, content creation, scheduling, and posting, followed by performance assessment
Marketing Copywriter, Meesho
March 2022 - January 2023
Bengaluru, Karnataka, India
- Created and maintained social media calendars
- Drove organic growth of Instagram page from 72K followers to 100k followers within 4
- 5 months
- Drafted compelling copy for push notifications, emailers, performance ads, and WhatsApp messages
- Wrote scripts for in-house YouTube channels and performance ads
- Responsible for ideation, conceptualization, and content creation to produce impactful work
- Drove organic growth of Instagram page from 72K followers to 100k followers within 4
- 5 months
- Drafted compelling copy for push notifications, emailers, performance ads, and WhatsApp messages
- Wrote scripts for in-house YouTube channels and performance ads
- Responsible for ideation, conceptualization, and content creation to produce impactful work
Freelance Copywriter, Freelance
August 2021 - February 2022
- Social media post copy, scripting, and content writing for Quack Quack
- Worked with an agency on brand pitching for Emami and Milkbasket
- Worked with an agency on brand pitching for Emami and Milkbasket
Copywriter, Grasshoppers India Pvt. Ltd.
October 2020 - July 2021
New Delhi, Delhi, India
- Generated ideas and crafted content for campaigns of the Ministry of Health and Family Welfare
- Contributed to campaigns and annual reports of UNICEF and UNRC
- Developed brand pitches for Gunsberg, FRHSI, and Writer Corporation
- Contributed to campaigns and annual reports of UNICEF and UNRC
- Developed brand pitches for Gunsberg, FRHSI, and Writer Corporation
Advertising Intern, Daiko FHO
July 2019 - August 2019
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Education
Master of Arts - MA, Advertising and Public Relations
2018 - 2020
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Bachelor's degree, English Literature
2015 - 2018
Delhi University
