- Developing and maintaining strong client relationships by understanding their brand identity, goals, and target audience, resulting in repeat business
- Helping small businesses grow by building out their information architecture and designing no-code websites to give them more autonomy during early stages
- Working with brands in the fashion, real-estate, and wellness sectors
- Overseeing the entire creative process, from concept development to final execution, ensuring high-quality and consistent brand messaging across platforms
- Creating design backed by data to produce effective social and website visuals

- Worked closely with the founder to refresh SatatKi's brand identity and positioning keeping in mind the businesses goals, objectives, and target audience
- Redesigned and developed the website in accordance with the revised branding, which garnered the interest of 6 new clients in 2 months and continues to do so
- Worked with top talent and reputed homegrown brands to take them global
- Curated, designed, and executed a first-of-its-kind experiential showcase of homegrown sustainable fashion in collaboration with an ultra-luxury real estate company - MAIA estate - in their show homes

- Started as a part-time graphic designer and worked up to creative director in a year
- Rebranded and designed a conversion-friendly website for FishHook which successfully garnered the attention of over 20 clients from across the globe
- Creatively directed and effectively account managed clients in India and the US
- Strategized, produced, and creative directed campaigns in New York while in Bangalore during the pandemic
- Improved design systems and processes to support remote-working
- Art directed, shot, and edited videos for YC funded Ed-Tech start-ups on tight deadlines
- Carried out extensive brand strategy exercises for companies across the globe and effectively handled communication with CXO's that brought in business
- Worked closely with the founders to conceptualize and brand 'StartUp Growth Hour' which attracted over 100 companies from the world over

- Revamped the company processes to make design systems more efficient
- Convinced niche brands to rebrand and rethink visual strategies to successfully scale and gain traction in Bangalore, India
- Single-handedly photographed and redesigned collateral that helped them increase awareness about their product and foot-fall in their stores
- Gained extensive knowledge handling multiple social media accounts, strategizing, and designing for them