Ferzina Jamal
Passionate marketer with 12+ yrs in driving growth & ROI. I blend consumer insight with full-funnel strategy, own problems end-to-end, and build brands that deliver. Proven track record in scaling acquisition & making P&Ls profitable
💡
Branding Strategy🎯
Growth Hacker📊
Data Analysis🛒
Conversion Revenue Optimisation (CRO)🚀
Performance Marketer
Bengaluru, India
I am Ferzina and I have 12 + years of hands on experience across fintech SaaS and real estate
I have worked with unicorns like Open Financial Technologies and high growth startups like Flexiloans with Series C funding where I have built scaled and owned marketing end to end.
Startups are my playground and I treat every challenge like it is mine to solve.
I have led product marketing, performance, brand and direct marketing with one clear goal which is to drive real business growth.
Whether it is launching new products cracking GTMs, Lead acquisition or fixing underperforming funnels I focus on outcomes not superficial statistics, Data driven decisions are the key.
What sets me apart? Is my ability to take full ownership from uncovering customer insights through qualitative research to executing strategies that drive measurable ROI. I bridge the gap between strategy and execution, leveraging tools like Google Analytics and marketing performance dashboards. My edge lies in a strong command of consumer psychology and a relentless focus on solving real, high impact problems.
#MarketingExpert #BrandStrategist #GrowthDriven #InnovativeMarketer #Performancemarketing
I have worked with unicorns like Open Financial Technologies and high growth startups like Flexiloans with Series C funding where I have built scaled and owned marketing end to end.
Startups are my playground and I treat every challenge like it is mine to solve.
I have led product marketing, performance, brand and direct marketing with one clear goal which is to drive real business growth.
Whether it is launching new products cracking GTMs, Lead acquisition or fixing underperforming funnels I focus on outcomes not superficial statistics, Data driven decisions are the key.
What sets me apart? Is my ability to take full ownership from uncovering customer insights through qualitative research to executing strategies that drive measurable ROI. I bridge the gap between strategy and execution, leveraging tools like Google Analytics and marketing performance dashboards. My edge lies in a strong command of consumer psychology and a relentless focus on solving real, high impact problems.
#MarketingExpert #BrandStrategist #GrowthDriven #InnovativeMarketer #Performancemarketing
Sr. Marketing Manager, Open Financial Technology
June 2024 - June 2025
Bengaluru
- Product and Performance Marketing with key achievements in lead generation and ROI improvement
Sr. Marketing Manager, Flexiloans Technologies Pvt. Ltd
April 2022 - April 2024
Bengaluru
- Performance Marketing and Branding initiatives resulting in user acquisition growth and brand revitalization
Campaign Manager, Hiranandani Financial Services
May 2021 - May 2022
- Campaign management with lead generation growth and digital innovation
Asst Manager - Marketing Manager, Flexiloans Technologies Pvt. Ltd
August 2017 - August 2021
Bengaluru
- Lead generation optimization and partnership establishment
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Education
Product Marketing, Growth School x Young Urban Project
2025 - 2025
PGDM - Marketing, IIT Bombay - (SJMSoM)
2021 - 2021
BA in Psychology, KJ Somaiya
2013 - 2013
