- Led a team of business development associates to identify and strike business relationships with CXOs for potential digital reputation mandates.
- Devised communication strategies for digital mandates for BFSI clients vis-a-vis social media strategy, communication & brand narrative, winning major mandates from a major public bank and a leading FinTech platform.

- Working directly with CEO on marketing & PR strategy for all Banijay shows.
- End to end management (content creation & dissemination) of Banijay Asia and Salman Khan's digital assets (Instagram, Twitter, Facebook, Linkedin)
- Liaising with global and local PR teams for all internal and external communication
- Developing creative pitches for digital show concepts like Myntra Fashion Superstar 2&3 (MTV, Voot), Case Toh Banta Hai (Amazon MiniTV), Ladies Vs Gentlemen (FlipkartVideo),etc. with on ground creative production.

Banijay Asia, Mumbai – Banijay Asia is part of Banijay group, the worlds largest independent content producer. It’s a production company creating premium content for TV, films and OTT Platforms across all genres and multiple languages.

1. Creative Production | Branded Content:
- Developing creative pitches for branded digital show concepts like Myntra Fashion Superstar 2&3 (MTV, Voot), Ladies Vs Gentlemen (FlipkartVideo). 
- Spearheading casting for Myntra Fashion Superstar S2 & S3.
- Creatively producing content on ground along with managing hair, makeup, costume in accordance with the creative briefs.

2. PR/Marketing:
- Created cross platform campaigns for the publicity of shows like Nach Baliye9, The Kapil Sharma Show, Tribhanga, Hostages, Myntra Fashion Superstar, Roar of the Lion, Survivor Tamil, etc.
- Worked with various cross company teams to plan and execute the PR and marketing plans for all Banijay shows
- Liaison with the PR agencies to put Banijay Asia and top management on the web map with constant articles, announcements and panel discussions
- Liaison with the global communication teams to create a smooth channel of PR and marketing initiatives
- Handling 18 contestants (auditioning 100+ people) on Myntra Fashion Superstar for smooth execution

3. Social Media:
- Handled social media strategy and execution for Salman Khan end to end for all his channels.
- Handles social media execution and strategy for CEO, Deepak Dhar
- Created the social handles of Banijay Asia from scratch along with social media content for the same.
- This also included creating a strategic relationships with all the talent working with Banijay Asia.

Babychakra is India’s largest parenting platform, founded in 2015 by Naiyya Saagi. It combines every parents need and provides a one stop solution for parenting with its three pronged approach of community, content and commerce. 

1. Marketing:
a. Created in app marketing strategies for various GTM plans of app/ web features
b. Executed branded deals with the top industry players (J&J, Himalaya, Pampers, etc)

2. Branding:
a. Created offline and online branding strategy for the company which included spearheading events and representation of of the brand in various activities through PR, offline events, special partnerships (with NDTV, Network18, etc)

3. Special Projects:
a. School Interaction Plan: Led the partnership with Early Childhood Association to create an outreach plan for 5000 private pre-schools across the country with focus on health and nutrition in addition to the basic educational and cognitive development of students. This included defining user journeys and program managing the project with various cross functional teams.
b. Doctor Interaction Plan: Strategized and executed a plan of outreach to all Gynacs and Pediatricians in Mumbai and create fruitful partnerships with them to increase the brand awareness and customer acquisition strategy with included defining user journeys and program managing the project with various cross functional teams.
c. Hospital Interaction Plan: Drove the HIP with MAX Hospital Gurgaon to reach a successful conclusion as part of the offline branding and customer acquisition strategy with included defining user journeys and program managing the project with various cross functional teams.

CA Media was founded in Nov 2010 by The Chernin Group (TCG) to build, manage, and operate media, entertainment, and technology businesses throughout Asia. Chernin Asia Media is co-owned by KKR ($6 Billion Fund) and The Chernin Group. We handle the digital rights of major Indian celebrities (Amitabh Bachchan, Priyanka Chopra, Salman Khan, Sachin Tendulkar, Ranveer Singh, Katrina Kaif, to name a few) which encompasses the following:

1. Social media: Basic content on Facebook, Twitter, Instagram apart from targeted marketing campaigns
2. Brand endorsements: All major brand
3. Exclusive Digital content: Shows like ViruGyaan (Virendra Sehwag), What the Duck (The Star Indian Cricket Team), It’s my City (Priyanka Chopra) among other series’ on various OTT platforms
4. Digital product innovations: Mobile Apps, websites, celebrity centric products for use by the fans, e.g. Being In Touch (Salman Khan)

I have been responsible for the following:

- Katrina Kaif: The biggest Social Media Launch ever on Facebook for any Bollywood Celebrity

- Priyanka Chopra:
a. Worked on various branded social media campaigns including Assam Tourism, Ajio, Pantene International, Nirav Modi, etc.
b. Working on Priyanka Chopra website, an end to end journey into Priyanka’s world which includes defining roadmaps, conducting extensive market research and managing the product development team (design, sitemap, backend to frontend, analytics and content)
c. Working on 2 new digital product innovation projects

- Arjun Kapoor: Branded & non branded social media campaigns on all platforms

Reliance Jio Media Services is the digital arm of Jio where we have created & launched products in the following verticals.

1. Video - Live TV, catch up TV, Video-On-Demand (AVoD, SVoD, TVoD)
2. Audio - Streaming, Download, Karaoke
3. Print - Digital Newspaper, Magazines, eBooks

We beta launched all these product which were being used by 1.5 Lac customers. I was responsible for the following:
- Defining the overall product roadmap across all platforms – web, mobile, apps -- and establishing short and long term product goals and strategies
- Executing extensive market research and ideate ways to satisfy unmet customer needs.
- Managing the product development process from conception through design, build, release, analysis and iteration as per customer needs, competitive landscaping and brand guidelines

For the first 6 months, I worked in Takshashila Consulting, a Management Consulting Firm started by Ex-Mckinsey Partner. Based on outstanding performance, I was absorbed by the client as a full time employee.

1. Conducted frontend and backend testing of company website.
2. Performed extensive testing of the company’s first ever android application for online recharges before the soft launch and the final launch.
3. Executed basic search query based operations and testing.
4. Developed mutually exhaustive and comprehensive test cases for data entry level and drew useful insights which were stepping stones for better data processing in the company’s database.

1. Co-ordinating and organising AmbitionME talks and seminars in the college campus which included publicity and administering the proper execution of the events.
2. Contributed regularly to the AmbitionMe online blog through various articles which were as varied as informative to personal and from journals to interviews.
3. Interviewed an international sportsperson as a contribution to the AmbitionMe online blog, which was widely appreciated.
4. Development of quality content for the AmbitionME blog including articles based on primary/secondary research, interview of eminent personalities as well as personal take on prevailing youth issues
5. Interviewed an international sportsperson as a contribution to the AmbitionMe online blog, which was widely appreciated.