- Drive growth for the firm, Helping Businesses primarily but not necessarily restricted to BFSI unlock value using technology

- We are pivoting from not-for-profit to for-profit for impact and scale
- A concept ahead of time needs the right balance of seeding, advocacy, and financial aid to see through this period

- Consulting assignments on Business Transformation, Technology enablement, Martech, Brand building, Go to Market, Problem-solving for business, Capability building for marketing organization of the future, Content Marketing

- It’s really creating a more aligned organisation by representing the customer voice within the organisation, creating frameworks for solutions in the form of products and new product development and using digital and data to bring in efficiency and scale
- Every day is a new challenge as you try and collaborate and steer a mighty ship to gain pace
- All this is possible while learning and leading high performing and involved teams in a shrinking margin business

- I see myself as a custodian of the customer ( All stakeholders – partners and end consumers) within the organization, therefore all enabling required for the same is envisioned and actioned by me
- I also lead the digital transformation journey which encompasses at the front end platforms – web + mobile based and part of the customer interaction through the contact centre ( which is multilingual + multiskilled) and at the back end the infrastructure to power the direct business strategy

- The role required one to build a market facing brand and make the organisation ready for listing
- It was part startegy, part brand building, interal communication and whole lot of foundational work in setting up digital ecosystem including the contact centre , setting up data team and training infrastructure
- Internal communication served as a useful lever to align the organisation to the new direction

- A infectious start up environment where one got the opportunity to lay the foundation for a scaled up delivery for marketing , channel / product and product development function
- This mean't not only supporting the high growth imperatives but participating in strategic choices , developing a strong internal communication for culture building and laying foundation of category leading work on consumers , research and media choices
- Creation of acquisition , loyalty and retention template
- Building a PR framework and setting up the direct business were some of the highlights of this stint

- As Branch Sales manager for South India was responsible for all sales in the 4 states of South india
- Also looked after the integration of Van melle
- There were ongoing distribution expansion intitiatives of increasing frequency of servicing and splitting units
- Managing large sales team and distributor networks, Sales planning and strategy, responsibility for topline and product mix

- Was responsible for the Big Babol brand in the organisation and was a key contributor to bottomline

- As a product Manager Responsible for Youth snacking portfolio - had initial responsibility for Little hearts and 50-50 and then later on led the diversification into Snacking business under the SNAX umbrella

- Area Sales manager for South Tamil Nadu , Karnataka and Then Andhra Pradesh
- Was responsible for all product sales in these states
- Spearheaded distribution expansion initiatives especially for the Tiger Brand