- Conceptualize user research studies based on Transsion's key markets, technical and business requirements for different product stages from conception to launch and driving tangible outcomes Designing research methodologies and executing various research projects to generate actionable insights based on target audience and technology trends Understanding user behaviour through quantitative and qualitative research methods including user scanning (segmentation), target user deep dive, mobile hardware and software experience demand mining, new function concept test, usability test, NPS, user satisfaction, user experience measurement etc
- Also, present research findings in the form of research report and presentations to stakeholders Responsible for leading and managing Indian user research team as well as overseas recourses including hiring, training, coaching as well as coordination with agencies to get the field work done

- Proposal writing and making pitch documents for prospective clients Managing the entire lifecycle of a research project along with stakeholders management To manage internal teams for execution of the research requirements in timely manner Client management for scheduled and intermediate requirements Preparing survey design, survey tools, report writing, presentation, etc
- (Qual and Quant both) Coordination with internal stakeholders for team hiring, training and development

- Conceptualization project scope, preparation of research design, methodologies, sampling plan and costing Translation of clients’ business problems into research objectives and generating actionable insights Ensure high relevance & accuracy in collation of Content, Data, and Information Analyse the data, derive insights and deliver the findings in the format required by the client Planning and monitoring the life cycle of the project to ensure a flawless delivery Received appreciations from client team and organization which were acknowledged internally as well

- To manage the market research & planning assignments, internal stakeholders (support to marketing and planning team) and external stakeholders (vendor and external agencies management)
- Managing the specific market research assignments to track market and technology trends for all major products Defining research objectives after thorough consultation with the top management and designing research plan Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for marketing strategies Preparing and presenting research/ industry reports consisting of industrial trends, industry information; interpreting the result of research studies and providing recommendations

- Meeting clients to understand the nature of the problem, the area of studies and translating those into a research proposal Generated project work-plan and research methodology Conducted both qualitative and quantitative research using various tools and techniques) Preliminary market and product understanding through secondary and primary sources Market research resource allocation, managing the field and analysis team Conducted in-depth Interviews, FGDs, ethnographic immersions, mystery shopping, audits etc
- Setting up milestones to ensure the project, to meet the desired timeline and as per the budget Ensuring a continuous quality control measures for the data gathered (Quality Checks) Generating the research reports & PPTs (customized, based on client requirement)