- Led the south digital business for FCB Six handling key brands of TVS Motors like TVS Raider, TVS Jupiter 110 and 125, TVS Sport,TVS Starcity and TVS Corporate
- The role involved planning, strategy, overseeing operations, introducing new digital platforms and eventually growing the business
- The key highlight of my stint was winning the IPL 2024 business of TVS brands which was traditionally handled by a rival agency for years
- The other key highlight was winning the TVS X electric scooter business for the agency in June 2023 thereby expanding agency’s footprint across the EV brands of TVS too

- Leading the digital brand and performance campaigns for Ola Electric as well as CLM activities which involves planning, strategy, overseeing the operations, data analysis and working closely with the product team for various marketing requirements
- Key highlights of my stint was launch of OLA Electric in July 2021 garnering half a million reservations in just 6 weeks through all digital channels generating a revenue of INR 250 million
- This was followed by the purchase window campaign getting the reserved audience pay the token amount of 20,000 for booking their scooter and sold around 60,000 scooters in just 2 days
- The other key highlight included launch of new variant of Gerua on eve of Holi 2022, which sold more than 17,000 units in just 1 day
- The above outcomes were achieved on account of efficient planning, strategy and real time execution on the go

- Handled the SVOD business of Disney + Hotstar where my role involved media planning and buying, tactical tests, strategic innovations, driving the platform team for campaign execution and post campaign analysis
- One of the key highlights of my stint was the launch of Disney + Hotstar in India which crossed the milestone of 1 Mn subscriptions in just 10 weeks of its launch
- Apart from the BAU campaigns for Disney + Hotstar, the other key campaigns which I handled in my stint are 100, Baaghi 3, Bundesliga, EPL, Aarya, Hotstar Multiplex and IPL 2020 launch

- Led the AVOD business of Hotstar Domestic handling a team of 4 where my responsibilities included media planning, campaign execution, monthly reviews, partner relationships and competition analysis
- Some of the key campaigns included Koffee with Karan, 5 State elections, Union Budget, Badhai Ho, The Voice and IPL 2019
- In IPL 2019,we broke the concurrency world record twice during the course of the tournament and also reached 300 mn users on account of efficient planning, real time monitoring, on the go optimization and efficient reporting
- On account of my rich experience across Hotstar, I was also given a task of settling the Alt Balaji account in the initial phase and in just 6 weeks the conversion rate doubled and CPS reduced by 60% leading to increase in campaign budgets by 50%

- Led the refreshments category for HUL and handled brands like Lipton Green Tea, Brooke Bond Red Label, Brooke Bond Red Label Natural Care, 3 Roses, Brooke Bond Taj Mahal, Bru Gold, Bru Instant, Magnum, Kwality Walls and Cornetto
- One of the key highlights of my stint was the launch of e-commerce portal of premium Taj Mahal teas
- My role involved planning and account management encompassing everything from dissecting the brief, making cost effective reach-based media plans, getting them executed through relevant teams, post campaign analysis

- My primary role involved making holistic digital marketing strategy as well as the paid media plans across all the relevant platforms for the new business pitches and work closely with the business development team to convert them into businesses
- Some of the big pitches I have worked for included ITC Personal care (Savlon, Fiama Di Wills, Engage) and Tobacco (Kwiknic), Raymond, Max Fashion, Just Buy Live,India Circus,SriLankan Airlines ,AMFI, Reliance Securities, Kotak Bank, Bloomberg, Standard Chartered, Ashok Leyland, Warner Bros

- My role involved media planning and account management and included reviewing the media brief, exploring and evaluating all the relevant media channels to achieve the campaign objectives, creating media plan, day to day campaign monitoring, serving as single point of contact for all client queries and post campaign analysis and insights
- The brands I handled included Bajaj Electricals, Morphy Richards, Viacom 18, Bajaj Finserv, Godrej Expert and Croma

- Executing and delivering the company’s online marketing strategy to drive the business forward through key online marketing channels and work with the wider business development team to improve customer attraction and retention cross the globe with special focus on the APAC market

- Search Engine Marketing Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns
- Handled Brands like Cadbury Bournvita,5 Star, Dairy Milk, TUI, Sharekhan, Hongkong University, UCLA, Taylors, IEEE and Op
- n Magazine Project Management Work with the Business Development team to execute various day to day operations and act as a link between the Creative Team and the Business Development team

- Provided business analysis support in new business development at the c-levels of some of the largest consumer brands and media companies in the world and for presentations for client by the executive team
- Brands I worked on included like Times of India, Disney, Discovery and NDTV Imagine