- Senior Leadership Role to lead Marketplace Strategy & Seller Ecosystem
- Worked towards building a highly productive, growth oriented and high value driven ecosystem for a Million+ merchants, Small & Medium Businesses focused at: Building Merchant Acquisition, Engagement & Retention Strategy
- Scaling up & Innovating in Up-selling Services for Non-Transaction Revenue
- Evolving Merchant Policy to deliver impeccable Merchant Experience
- Leading Financing & Other Large Partnerships
- Creating long term Government Partnerships for digitally enabling SMB's in India
- Lead a team of 89+ rockstars to take Shopclues to the next level!!!

- Senior Leadership Role to head General Merchandise business (Auto, Toys, Personal Care, Gifting, Books, Gourmet Food, Pets, Perfumes, Sports, Health & Fitness) and Alternate Payments Business (Semi Open Loop Pre-Paid Instruments, Open Loop Cards)
- Grew business by 78% yoy while delivering phenomenally positive bottom line, with a 2-3% market share acquisition across ecommerce industry
- Launched and scaled newer business segments in Gifts Cards Business, Automotive Booking Model, Pet Supplies, FMCG - B2B model, including logistics innovations in supply chain for complex imports, private labels, regional brands and high volumetric - high ASP portfolio

- Business Leader for Unstructured (everything non electronics) categories portfolio
- Lead a team of 78 Rockstars across category management function
- Led Fashion & Lifestyle business focusing on backward integration & regional - tier 2 strategy to improve margins by 13 basis points and bring it into positive bottom line
- Built and scaled up high growth high margin Household Furniture and Sanitaryware business
- Scaled up to 3x GMV with significantly positive margins
- Built lasting strategic relationships with top 15 consumables brands including Nivea,P&G,Unilevers,Marico,Colpal,J&J,etc
- Scaled upto 4x GMV, solving for logistics and regional demand aggregation strategy
- Scaled business upto more than 35% of marketplace orders, with highest consumer touch points across industry and improving bottom line from negative 40 to positive territory in 6 months
- Solved for Geolocal, regional & backward integration strategy along with most efficient supply chain metrics
- Scaled up business by 2x through portfolio enhancement focused on auto electronics, Spares & accessories business
- Strategic tie-ups with regional partners through best in trade logistics metrics
- Exclusive tie-ups with sports brands across the board

- Lead Electronics business for B2C & B2B marketplaces
- Scaled up business into a multi million dollar GMV portfolio
- Setup strategic relationships with top 20 Indian & MNC Consumer Electronics & Durables brands with Exclusive tie-ups and joint business planning
- Scaled up Televisions, Camera, Gaming, Audio & Video, Refrigerator, Air Conditioning, Washing, Kitchen Appliances & Electronic Accessories businesses to 3x GMV
- Lead a team of 23 rockstar Account Managers & Category Marketing

- Business Strategy (Group Business Finance Controller) for 2500cr(AUM) business, Portfolio spanning across four Categories
- Business Strategy - National Business Mix, Business Planning & Analysis
- Price Strategy - National Pricing Controller
- Channel Strategy - National Channel Inputs/Schemes/Business Mix Controller
- International/Overseas Market - Corporate Controller for Exports markets
- Cost Strategy - Strategy for Business Operating Costs
- Technology/Business Intelligence - Operational Vertical Headed - Business Analytics & Intelligence Systems for all Sales & Marketing functions across the business

- Category Manager for Kitchen & Cooking - National P&L ,Category Management & Brand Management initiatives - Brown Goods Space
- Category Manager for New Product Categories - Responsible for the foray into New & Adjacent Category spaces
- Managed 6 New product portfolios-including Small Appliances & Large Durables: Deep Freezers, Air Coolers, Chotukool (Mobile Cooling), Induction Cookers , Rice Cookers, Water Purifiers, Green Wash etc
- Product Innovation of the Year for Launching India's 1st Pizza & Kebab Maker
- Category Annual Business Planning - Turnover/Gross Margin/Contribution Margin Outlook
- Long Term Forecast - 10 by 10, 20 by 20 (10 years, 20 years Forecast Model)
- Category Top line, Category Mix, Contribution & Bottom line targets
- Achieve Market Reach, Addressibility, Extraction, Numeric & Weighted Distribution Plans
- Drive Profitable Business Growth for the Category
- Product Sourcing, Vendor Selection, Assortment/Range/Portfolio Selection, Product Pricing
- Go to Market Strategy implementation across category in Trade, Modern Trade, Institution, Exports Channels

- Sole Responsibility for Brand's Trade Marketing Function of the region
- Responsible for planning, managing and getting maximum impact for the Brand's Annual Marketing Budget
- Extensive work done on improving Brand Visibility, Brand Awareness, Brand Connect and Brand Relevance with consumers

- Worked on Brand Visibility, Brand Salience, Brand Tonality & Brand Promotions
- Co-ordination with National Category Managers & Brand Managers

- Sales and Distribution for Bingo Category for South India
- Responsible for the introduction and setting up of the Hybrid Order booking model (HOBS) for distribution of Bingo Packaged snack food
- Extensive work on channel strategy and sales loss mitigation

- Shopper Marketing for Unilever’s Personal Fabric Wash Category for South India
- The Audit studied the In-Store Merchandising in the outlets for Unilever’s Personal Fabric Wash category and benchmarked it with Proctor & Gamble’s Ariel and Tide
- Shopper Marketing, Instore VM

- Founded Live Action Group - Academic Consulting Initiative in Sales & Marketing Strategy
- Instrumental in Incorporating, Setting up a team of 7 members, and kick-starting the venture through its first clients

- Worked for the client Duke Energy, one of the biggest utility services company in US
- Work Profile included understanding the client’s business requirements thoroughly and providing Business Intelligence (BI) solutions
- Instrumental in developing BI solutions for the entire Release I, leading to integration of information systems at Charlotte and India delivery centre
- Worked in co-ordination with a dedicated team at Charlotte delivery centre to develop information systems for client’s business processes involved in Supply Chain Management and HR Systems
- Led a team of 12, for a period of 2 months to develop the first in-house Asset for the Data Warehouse (DW/BI) Capability at Mumbai Delivery Centre
- Successfully executed the Asset development which was later used for training new joiners at the Greenfield Training Program at Accenture