Hitesh Patiyal
Full Stack Digital Marketer | Growth & Revenue Strategist | Data-Driven Campaign Optimization | ROI & Customer Acquisition Specialist
🚀
Performance Marketing▶️
YouTube Ads🧲
Demand Generation🧲
Google Ads🚀
Paid Ads
Bengaluru, India
Experienced marketer with 6+ years in performance marketing. Proven track record in revenue generation, data analysis, and campaign optimization. Worked with top companies like Freshworks and Code Brew Labs. #MarketingExpert #DataDriven #ProvenResults
Digital Marketing Associate, Freshworks
April 2021 - March 2023
Chennai, Tamil Nadu, India
- Managed PPC campaigns across UK, & APMEA regions; Optimized monthly spends by 30%
- Managed G2 end to end; Increased leads by 20% and ARR by 150%
- Pioneered the implementation of Exit-intent popups in Freshworks; Achieving in a notable 20% reduction in bounce rates
- Extensively worked on CRO activities for Ad copies and landing page experiments; Recorded a 3% increase in CTR & 18% in CVR
- Managed G2 end to end; Increased leads by 20% and ARR by 150%
- Pioneered the implementation of Exit-intent popups in Freshworks; Achieving in a notable 20% reduction in bounce rates
- Extensively worked on CRO activities for Ad copies and landing page experiments; Recorded a 3% increase in CTR & 18% in CVR
Digital Marketing Executive, Code Brew Labs
April 2019 - April 2021
Chandigarh Area, India
- Spearheaded Youtube Marketing from inception; Recorded a 25% increase in monthly sales leads
- Managed PPC campaigns on Google search and display network for US & Middle East Region
- Actively monitored the performance of marketing campaigns across organisation by creating KPI's based on Daily, Weekly, & Monthly Reports
- Revamped UX and content strategy for Code Brew's website; Improved usability and conversions through the website by 60%
- Singlehandedly led operations on CRM's like ZOHO, Freshsales and Hubspot
- Managed PPC campaigns on Google search and display network for US & Middle East Region
- Actively monitored the performance of marketing campaigns across organisation by creating KPI's based on Daily, Weekly, & Monthly Reports
- Revamped UX and content strategy for Code Brew's website; Improved usability and conversions through the website by 60%
- Singlehandedly led operations on CRM's like ZOHO, Freshsales and Hubspot
Digital Marketing Intern, Code Brew Labs
November 2018 - April 2019
Chandigarh Area, India
- Developed social media strategy focusing on all aspects of online customer acquisition, conversion, retention, and awareness
- Blog, case study and scriptwriting for videos
- Generated traffic and leads through social media & Quora
- Reconceptualize "Brewer of the Week" weekly social media post to encourage and motivate employees; Increased LinkedIn followers to 312% in 3 months
- Blog, case study and scriptwriting for videos
- Generated traffic and leads through social media & Quora
- Reconceptualize "Brewer of the Week" weekly social media post to encourage and motivate employees; Increased LinkedIn followers to 312% in 3 months
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Education
B.Tech, Information Technology
2014 - 2018
Chandigarh Group Of Colleges
