Navneet Upadhyay
Head of Design @ HT Media Group | Ex-Pristyn | Ex-CarDekho | Crafting Visual Identities | 15 Yrs of Excellence in Brand Development | Strategic & Creative Visionary
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Performance Marketing
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Art Direction
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Visual Design
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Brand Management
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Branding Strategy
Gurugram, India

As an experienced Art Director with 15 years of dedicated work in design and social strategies, I have crafted captivating campaigns that blend creativity and messaging to surpass client expectations. My expertise includes brand development, multimedia campaigns, and design strategy, transforming concepts into immersive visual experiences. I have worked with Pristyn Care as a Creative Director, CarDekho Group as a Sr. Design Manager, and Virtual Employee Pvt. Ltd. as a Sr. Graphic Designer. #ArtDirector #DesignStrategy #VisualStorytelling

Art Director - Design & Social Strategies, Pristyn Care
June 2022 - April 2024
- Leading the Brand Marketing and Advertising division
- Responsible for expanding its growth and visibility across channels through Creative Campaigns, Integrations, Ideation, Data, Design and Content
Sr. Design Manager, CarDekho Group
July 2015 - June 2022
- Collaborated with cross-functional teams to conceptualize and design comprehensive brand identities, resulting in successful launches of new products
- Managed all design projects in coordination with all design coordinators, other domain's co-workers, and ensured client satisfaction
Sr. Graphic Designer, Virtual Employee Pvt. Ltd.
November 2014 - July 2015
- Orchestrated and led the design team in aligning creative strategies with business objectives, resulting in increased brand visibility and engagement
- Collaborated closely with cross-functional teams, including marketing, product management, and developers, to ensure seamless integration of design elements into various platforms
Sr. Web/Graphic Designer, Cargo Flash InfoTech
December 2012 - August 2014
- Stayed abreast of industry trends and emerging design technologies, integrating new tools and methodologies to enhance the design process and overall team efficiency
- Implemented a consistent visual language across all brand touchpoints, enhancing brand cohesion and customer loyalty
Sr. Graphic Designer, Access Mobile India
January 2011 - December 2012
- Led a dynamic design team, fostering creativity and innovation in all design projects
- Mentored junior designers, providing guidance on design principles, industry best practices, and project execution
Web Designer, Ornate Technology Pvt Ltd
January 2010 - December 2010
- Developed user-friendly and aesthetically pleasing website designs that enhanced the overall user experience
- Customized and maintained website content, ensuring consistency and accuracy in alignment with brand guidelines
Digital Colouring Artist - Internship, Anymagic - Art & Animation
May 2009 - December 2009
- Executed digital coloring and shading techniques to enhance illustrations, bringing characters and scenes to life
- Maintained consistency in color palettes and tones to uphold the visual identity of characters and settings
Education
Bachelor of Arts (B.A.)
2014 - 2017
Dr. B.R. Ambedkar University - Agra
Diploma Foundation - Art
2008 - 2009
Academy of Animation & Gaming
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