- Led a team of 4 in developing an internal tool leveraging Generative AI (OpenAI/Anthropic) and Pinecone vector databases to search and identify relevant user queries across various platforms
- Spearheaded efforts to discover online communities, facilitate interactions, and raise awareness about the Atlas product
- Managed the team’s workflow, employing agile methodologies and continuous integration/deployment for efficient development cycles
- Analyzed user data and community engagement metrics to optimize product messaging and positioning strategies

- Handled user acquisition, retention and engagement on the platform, feature AB testing, user journey optimization
- Improved onboarding flow for first-time users (FTU) and built FTU config to serve different versions of the app to new users during initial touch points
- Increased User signups by 20x (from 50K users to 200K users), MRR by 15 percent and WAU by 20 percent in a span of six months by building and deploying micro-products and lead magnets

- Worked for brands like Ximi-Vogue India (Major Project), Airtel, Midea, Harman-Kardon, HPE, etc
- Conducted market research, user surveys and segmentation to improve the user onboarding experience
- Delivered 4x Growth in revenue for the online e-commerce business
- Digitally transformed the e-commerce app to achieve a 20 percent increase in loyalty sign-ups and AOV 200/order
- Worked with cross-functional teams, including working with data, product, content, and operations partners

- Worked with cross-functional teams to re-design the website, created landing pages, and run campaigns thereby improving website traffic by 30 percent
- Experimented with multiple user-journey funnels to deploy Lifecycle Campaigns on their Product
- Executed and monitored paid and organic campaigns on Google and social media

- Social Media Marketing to increase brand awareness
- Executed and monitored paid campaigns on Google and social media