- Directed & led a team of 8+ individuals to meet business objectives, enhancing operational efficiency
- Enhanced ad sales revenue by emphasizing higher-cost per click delivery optimizing inventory usage
- Reduced campaign go-live time by establishing operating procedures, ensuring campaign launches
- Introduced a DIY feature for restaurant partners to self-activate advertisements, elevating sales revenue
- Launched a new Impression-based product after conducting thorough market research, driving revenue growth within nine months and managing the budget through stakeholder engagement
- Devised and executed an automated credit control system, evaluating the creditworthiness of restaurant partners and diminishing outstanding merchant dues

- Expanded Zomato's logistics services, substantially boosting order volume from 40,000 to 100,000 orders per day nationwide
- Achieved by supply through the onboarding of additional riders
- Directed Rider Quality initiatives nationwide, establishing SOPs for rider onboarding and quality, ensuring deductions, reversals, and cancellations are handled effectively
- Trimmed overall order delivery time by 5 minutes by implementing subzone clean-ups, optimizing rider placements, and training restaurant partners
- Developed and nurtured strong stakeholder partnerships to ensure seamless logistics expansion
- Assisted in devising scalable business models to optimize logistics efficiency and boost profitability

- Spearheaded the successful launch of new cities, including Ranchi, Patiala, Bhatinda, and various Tier 3 cities in Punjab & Haryana, contributing to a 2% increase in overall logistics orders
- Conducted comprehensive on-site visits to 10 cities, overseeing the establishment of Zomato operations
- Responsibilities included setting up local office spaces, managing logistics, acquiring merchants, conducting market analysis, and acquiring content
- Participated in talent acquisition, driving a comprehensive launch strategy by hiring approximately 15 individuals for entry to mid-level positions and recruiting 2 individuals for senior-level roles
- Devised strategic plans, ensuring seamless operations & adherence to quality during city launches
- Implemented payout & incentive structure for delivery partners, ensuring a motivating rewards system

- Orchestrated the expansion of Zomato logistics services nationwide by collaborating with city teams, successfully onboarding 70,000 merchants with the logistics services
- Supervised a proficient logistics team, managing and directing 20 associates & Assistant Team Leads
- Collaborated with 3PL partners to bolster business growth, optimize operational efficiency & expense
- Implemented technical modifications, documented operational processes, reducing AHT by 2 mins
- Established logistics protocols, ensuring compliance with safety regulations and delivery standards

- Executed support process capacity planning, resulting in a decrease in missed calls from 17% to 9%
- Proactively monitored and supervised restaurant rejections, reducing the rejection rate to less than 1%
- Provided mentorship to team members, ensuring high standard of operational efficiency & productivity
- Collaborated with the team to streamline workflows, contributing to improved operational processes
- Facilitated training sessions for team members, for optimize performance and accuracy in operations