- Developing and executing digital marketing strategies to drive sales and increase customer acquisition
- Launched the brand’s own e-commerce website, performance marketing platforms set up, digital budget planning & reporting
- Working closely with external vendors and partners, such as advertising agencies, to ensure seamless execution of campaigns and alignment with overall business objectives; coordinating with third-party partners to streamline digital marketing efforts and achieve business objectives
- Utilizing geo-fencing and location targeting to boost retail off-take of products
- Planning, executing, and monitoring digital spends, optimizing digital ads in-house to ensure effective media spends and improved ROI
- Owning performance marketing KPIs for the brand, analyzing data-driven insights to improve brand performance and drive business growth; led digital transformation efforts within the company, monitored the launch of two successful D2C brands: Frozen Seafood and Momos, resulting in increased market share and revenue

- Increased revenue for the brand within first 30 days by optimizing digital platforms & campaigns
- Achieved remarkable results as an in-house performance marketer by implementing various strategies such as Google and Bing Search, SEM, SEO, SMS, Email Marketing, Velvet Rope Marketing, and organic growth

- Delivered comprehensive 360-degree digital marketing solutions to a diverse range of brands across FMCG and Pharma industries, resulting in a significant increase in monthly revenue for the agency
- Actively managed a key portfolio of brands, including Yellow Diamond, Spykar Jeans, Jack & Jones, AIS Glass India, Piramal Healthcare, SBI India, Vivo India, TATA Motors, Nivea Facewash, Babyshop, and CRISIL India, delivering outstanding results and exceeding client expectations
- Spearheaded the successful launch of Prataap Snacks (Yellow Diamond) on digital platforms, a quarter before the company's BSE/NSE listing, highlighting exceptional marketing skills and capability to deliver results within tight timelines

- Successfully owned and managed P&L for the agency, from business development to delivering comprehensive 360-degree marketing and advertising services to clients across India and internationally, showcasing exceptional business acumen and strategic planning skills
- Managed marketing for Papa John's Pizza India, South India's #2 and India's 3rd largest pizza chain