Isha Chakraborty
I am a brand marketing professional with 6+ yrs of experience. I have worked with Clinikally as their Head of Brand Marketing and Betterhalf as their Social Media & PR Lead.
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Content Marketing💡
Creative Strategy📣
Social Media Marketing🌊
Viral Marketing🤝
Affiliate Marketing
Gurgaon, India
Experienced brand head & social media manager with a passion for creativity & collaboration. Worked with popular companies like Clinikally, BetterHalf, Interview Kickstart & Cuemath. Skilled in social media strategy, influencer marketing, team management, content development & market research.
Head of Brand Marketing, Clinikally
December 2023 - Present
- Managed a team of 6 employees consisting of social media exec, video editors, graphic designers, UI/UX designers & a PR agency
- Led the growth of a niche healthcare page and drove monthly consult bookings with a 2% conversion rate along with driving top funnel traffic through social media
- Led, planned & executed multiple events across the country, increasing brand awareness & growing a fan base for the brand
- Built a community of loyal followers of Instagram (92
- 8K) through influencer marketing campaigns & UGC led content strategies
- Led the growth of a niche healthcare page and drove monthly consult bookings with a 2% conversion rate along with driving top funnel traffic through social media
- Led, planned & executed multiple events across the country, increasing brand awareness & growing a fan base for the brand
- Built a community of loyal followers of Instagram (92
- 8K) through influencer marketing campaigns & UGC led content strategies
Social Media & PR Lead, Betterhalf
December 2022 - November 2023
- Managed a team of 5 employees consisting of social media exec, video editors, a creative strategist, a graphic designer
- Planned and executed multiple viral marketing campaigns that garnered immense PR & and news outreach
- Led the growth of a niche industry wedding page and managed to garner high-quality leads through it
- Drove app installs, and female user registrations to the tune of 5K+ over a 8-month time period through various contextual campaigns
- Planned and executed multiple viral marketing campaigns that garnered immense PR & and news outreach
- Led the growth of a niche industry wedding page and managed to garner high-quality leads through it
- Drove app installs, and female user registrations to the tune of 5K+ over a 8-month time period through various contextual campaigns
Assistant Manager: Strategic Partnerships, Interview Kickstart
March 2022 - November 2022
- Onboarded & managed over 8 affiliate partners across various verticals such as recruitment, job search, and staffing in the US market
- Managed end-to-end campaigns with brands under Cost Per Sale, Cost Per Lead, and Webinar-based affiliate models to generate over 1500+ leads in 2 months
- Ran multiple high-intent partner events generating 2000+ high-quality leads with a 30% event attendance rate
- Managed end-to-end campaigns with brands under Cost Per Sale, Cost Per Lead, and Webinar-based affiliate models to generate over 1500+ leads in 2 months
- Ran multiple high-intent partner events generating 2000+ high-quality leads with a 30% event attendance rate
Senior Content Specialist
November 2020 - March 2022
- Managed external writers and agencies to help drive our overall SEO marketing efforts
- Led key growth experiments on landing pages as well as creative production in performance marketing starting from theme ideation to designs and copywriting
- Worked with the email marketing team to change the entire flow of emails to make it more efficient in terms of touchpoints and content, resulting in an uptick in lead generation from 2-3 leads to 30-50 leads/emails
- Led key growth experiments on landing pages as well as creative production in performance marketing starting from theme ideation to designs and copywriting
- Worked with the email marketing team to change the entire flow of emails to make it more efficient in terms of touchpoints and content, resulting in an uptick in lead generation from 2-3 leads to 30-50 leads/emails
Content & Social Media Manager, Cuemath
July 2018 - November 2020
- Created a strategy to design and create posts that benefit both our audience and business model
- Executed and conceptualized various social campaigns, both organic and paid
- Assisted in optimizing the email marketing flow to make it more contextual to the audience resulting in an increase in open rates from 10% to 25% on campaigns
- Executed and conceptualized various social campaigns, both organic and paid
- Assisted in optimizing the email marketing flow to make it more contextual to the audience resulting in an increase in open rates from 10% to 25% on campaigns
Content Writer, White Panda
January 2016 - December 2018
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Education
BACHELOR IN COMMERCE
2015 - 2018
KOLKATA
HIGH SCHOOL
2013 - 2015
KOLKATA
COMMERCE
