- Designed a new Cards Digital Journey Page with a focus on easy language and visuals, based on previous research, subsequently used in A/B testing against the previous version
- Worked on product thinking strategy and UI screens for a rewards system to incentivise credit card usage, enhancing user retention
- Contributed to the app's homepage by meticulously designing various components
- Spearheaded a comprehensive approach to UX improvement by managing an active design repository, addressing design debt, and swiftly resolving critical app malfunctions
- Utilised user behavior insights to influence the refinement of information architecture on both landing and schemes pages

- Validated redesigned Shopflo-Checkout through usability testing
- Developed user personas and conducted interviews for deep user insights
- Built and managed an in-house community for valuable feedback & User Insights
- Leveraged analytics to optimize Merchant Dashboard, improving engagement
- Created innovative design solutions and customized onboarding experiences
- Redesigned error/success states along with its UX Copy and improved Shopflo's Shop setup flow

- Engaged in public-private collaboration project, to design an app that leverages teachable machine technology to detect key emotional cues in facial expressions and body language associated with different Indian dialects
- Focused heavily on Research, including competitive research, heuristic analysis, secondary and primary research