Jahnavi Vibha
Founder & Brand Strategist @ The Pfaff Project
💻
Consumer Branding📲
UI/UX🧲
SEO Expert💡
Branding Strategy🤝
Team Management
Hyderabad, India
I am a Marketing Consultant and Brand Strategist with a passion for helping young brands and startups grow. I have experience in consumer branding, marketing analytics, and product design. I have worked with companies like The Pfaff Project, Xtale, and Gameberry Labs. #MarketingConsultant #BrandStrategist #GrowthExpert
Marketing Specialist - Strategy & Branding, Aurigene Pharmaceutical Services Limited
June 2024 - Present
Hyderabad, Telangana, India
1. GTM strategy - Aurigene.AI
2. Website UI/UX strategy
3. Marketing & content strategy
2. Website UI/UX strategy
3. Marketing & content strategy
Marketing Consultant - Brand & Business Development, Xtale
May 2024 - Present
London Area, United Kingdom
- Go-to-market strategy, Content strategy, Brand building, Product design
Founder & Brand Strategist, The Pfaff Project
April 2022 - Present
Hyderabad, Telangana, India
Helping young brands and early-stage startups grow through strategic Branding/Marketing efforts, Product design, Go-to-Market, and content creation.
Client portfolio includes - Cupji (Food & Beverages), Deeproots Design (Landscape Architecture), Edept (EdTech), YellowBacks (online fashion)
Client portfolio includes - Cupji (Food & Beverages), Deeproots Design (Landscape Architecture), Edept (EdTech), YellowBacks (online fashion)
Creative Marketing Manager, Gameberry Labs
April 2023 - May 2024
Bengaluru, Karnataka, India
- Building Ludo Star into a global household brand among casual gamers
Management Trainee
April 2022 - April 2023
Bengaluru, Karnataka, India
Brand Strategist, Supari Studios
August 2021 - April 2022
Mumbai, Maharashtra, India
- Analyzed iconic campaigns around large-scale events and genres for targeted outreach Created Paid, owned, earned and managed marketing strategy to enhance brand awareness Analyzed trends & consumer sentiment via Digital Ethnography for a top rated OTT platform Analysed content across Gaming & eSports brands and influencers to onboard a global company
Copywriting and Content Strategist, Autumn Leaves Solutions
May 2021 - August 2021
Mumbai, Maharashtra, India
- Devised Content Marketing Strategy and Creative Ad copies, designing Social Media & Digital Ad content
Marketing & Brand Strategy Consultant, Aditya Trading - Arati tea
June 2021 - July 2021
Mumbai, Maharashtra, India
- Laid out the GTM strategy for the brand by analyzing market entry barriers & brand positioning for a new product launch, strategizing BTL marketing campaigns for the brand
Sales Operations - Trainee, Searce Inc
April 2021 - June 2021
Pune, Maharashtra, India
- Devised KPIs and metrics in Salesforce to improve opportunity conversions
- Optimized Ad spends in Google Ads campaigns by evaluating keywords, conversions and ROAS
- Optimized Ad spends in Google Ads campaigns by evaluating keywords, conversions and ROAS
Engineer - Business Development, Pidilite Industries Limited
June 2017 - March 2019
Mumbai, Maharashtra, India
Project Management - Digital Initiatives
Implemented Salesforce CRM across Pidilite's B2B division, leading to an overall jump in Opportunity conversion rate.
Analyzed & interpreted data w.r.t. Lead & Opportunity Pipeline, for ensuring sales excellence.
Achieved 100% User adoption through Internal Marketing campaigns.
Aided in SF project achieving Pidilite’s Annual Award for 'Excellence in Initiatives'.
Business Development -
Identified J&K market potential and initiated business by appointing Channel Partners and converting anchor customers.
Managed Key Accounts of Western India, including Reliance Industries and Essar Group, leading to significant sales conversions
Project Management - Digital Initiatives Implemented Salesforce CRM across Pidilite's B2B division, leading to an overall jump in Opportunity conversion rate. Analyzed & interpreted data w.r.t. Lead & Opportunity Pipeline, for ensuring sales excellence. Achieved 100% User adoption through Internal Marketing campaigns. Aided in SF project achieving Pidilite’s Annual Award for 'Excellence in Initiatives'. Business Development - Identified J&K market potential and initiated business by appointing Channel Partners and converting anchor customers. Managed Key Accounts of Western India, including Reliance Industries and Essar Group, leading to significant sales conversions
Implemented Salesforce CRM across Pidilite's B2B division, leading to an overall jump in Opportunity conversion rate.
Analyzed & interpreted data w.r.t. Lead & Opportunity Pipeline, for ensuring sales excellence.
Achieved 100% User adoption through Internal Marketing campaigns.
Aided in SF project achieving Pidilite’s Annual Award for 'Excellence in Initiatives'.
Business Development -
Identified J&K market potential and initiated business by appointing Channel Partners and converting anchor customers.
Managed Key Accounts of Western India, including Reliance Industries and Essar Group, leading to significant sales conversions
Project Management - Digital Initiatives Implemented Salesforce CRM across Pidilite's B2B division, leading to an overall jump in Opportunity conversion rate. Analyzed & interpreted data w.r.t. Lead & Opportunity Pipeline, for ensuring sales excellence. Achieved 100% User adoption through Internal Marketing campaigns. Aided in SF project achieving Pidilite’s Annual Award for 'Excellence in Initiatives'. Business Development - Identified J&K market potential and initiated business by appointing Channel Partners and converting anchor customers. Managed Key Accounts of Western India, including Reliance Industries and Essar Group, leading to significant sales conversions
Content Writer, PartsAvatar.ca
March 2017 - June 2018
Canada
Alumni Officer, UPES SPE Student Chapter
April 2016 - April 2017
Dehradun
Summer Intern, BARC
June 2016 - July 2016
Mumbai, India
- Designed Desuperheater-Condenser system for submerged conditions
Associate Alumni Officer, UPES SPE Student Chapter
April 2015 - April 2016
Dehradun
Scriptwriter and Actor, Xhileration
August 2013 - May 2014
Dehra Dun Area, India
- Theatre Club at UPES, Dehradun
- Served as Scriptwriter and Actor, participating in several shows including Amity Theatre Fest 2014
- Served as Scriptwriter and Actor, participating in several shows including Amity Theatre Fest 2014
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Education
PGDM-C , Strategic Marketing and Communication
2020 - 2022
MICA
Bachelor of Technology (BTech), Chemical Engineering with Specialization in Refining and Petrochemicals
2013 - 2017
UPES
Class 10, Science
2001 - 2011
St. Stephen's School
