Jake Joss
An innovative thinker with a strong background in strategic media planning - spanning across various teams &
cultures in India, China and Malaysia.
🎯
Media Strategy⭐️
Leadership🤳
Creator📝
Strategic Planning📣
Marketing
Mumbai, India
Experienced marketer with a strong background in strategic media planning. I have worked with renowned companies like dentsu X, Mindshare, Lodha Group, Starcom, and MediaCom. Skilled in team development, integrated media planning, and nurturing a progressive culture. Excited about leadership opportunities that leverage my strategic thinking and passion for driving growth. #MarketingExpert #StrategicThinker #TeamDeveloper
Head of Strategy, Mindshare
August 2021 - December 2022
Kuala Lumpur, Malaysia
- Driving strategic inputs for key clients such as Nestle, Unilever and Ferrero
- Leading or participating in priority business pitches for Mindshare Malaysia
- Ensuring adoption of GroupM tools among teams and setting up training modules
- Crafting award entries and publishing industry white papers
- Leading or participating in priority business pitches for Mindshare Malaysia
- Ensuring adoption of GroupM tools among teams and setting up training modules
- Crafting award entries and publishing industry white papers
General Manager -Media, Lodha Group
November 2018 - July 2021
Mumbai, India
- Leading the central media planning & buying unit (traditional + digital) with focus on driving integrated media plans
- Media process owner, ensuring adherence by the marketing team and external agencies
- Agency management and team leadership
- Driving partnerships and content alliances for Lodha
- Media process owner, ensuring adherence by the marketing team and external agencies
- Agency management and team leadership
- Driving partnerships and content alliances for Lodha
Business Director, Starcom
February 2017 - October 2018
Mumbai, India
- Business Lead for the biggest cluster at Starcom, comprising of brands such as Sun Pharma, BookMyShow, Etihad, Jet Airways, Duracell, Axis Bank, Nickelodeon, Thomas Cook, SOTC, WonderWings and Mead Johnson
Planning Director and Insights Lead -P&G, MediaCom
June 2014 - January 2017
Guangzhou, China
- Business Lead on Olay Skincare
- Leading the Strategic Planning business for the Male Grooming Category
- Business Leader on Gillette, the pioneer in technological campaigns and the first to develop E2E Planning capabilities
- Business Leader on Braun, the only Digital-centric brand in P&G
- Insights and Awards lead for P&G brands at MediaCom, Guangzhou office
- Leading the Strategic Planning business for the Male Grooming Category
- Business Leader on Gillette, the pioneer in technological campaigns and the first to develop E2E Planning capabilities
- Business Leader on Braun, the only Digital-centric brand in P&G
- Insights and Awards lead for P&G brands at MediaCom, Guangzhou office
Associate Business Director, Starcom Mediavest Group
September 2012 - February 2014
Mumbai, India
- Joined as the Group Head, managing a team of 8, responsible for the Media Planning duties of 3 brands - Complan Base, Complan Memory and Complan NutriGro
Senior Business Manager, Strategic Media Planning-P&G, MediaCom
May 2008 - August 2012
Mumbai, India
- Joined as a Management Trainee in Mindshare, Delhi
- Internally transferred on the P&G business at MediaCom as Business Executive
- Moved up as a Business Manager and then Senior Business Manager in the same company
- Experience working with diverse P&G brands such as Gillette, Vicks, Pampers, H&S, Pantene, Duracell, Whisper and Oral B
- Internally transferred on the P&G business at MediaCom as Business Executive
- Moved up as a Business Manager and then Senior Business Manager in the same company
- Experience working with diverse P&G brands such as Gillette, Vicks, Pampers, H&S, Pantene, Duracell, Whisper and Oral B
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Education
Master of Business Administration (Marketing)
2008 - 2008
Amrita School of Business, Coimbatore
Bachelor of Technology (Electronics & Communications Engineering)
2005 - 2005
College of Engineering, Adoor (CUSAT, Kerala)
