Jermina Menon
LinkedIn Top Voice | Angel Investor | Philomath | 360deg Retailer | Results Focused Business Strategist | E-commerce, Digital & D2C Marketing
✨
Founder📣
Social Media Marketing✨
Brand Management📲
Digital Marketing🛒
E-commerce Specialist
Bengaluru, India
I am a results-focused Marketing Professional with over 25 years' experience in retail and FMCG marketing. My key skills include business strategy, brand marketing, and digital strategy. I have worked with global brands like Vision Express and have been recognized as one of the top retail professionals in Asia. #MarketingProfessional #RetailExpert #DigitalStrategist
Investor, Advisor & Co-Founder, uniQin.ai
April 2022 - Present
Greater Bengaluru Area
- At uniqin.ai, we are building a futuristic tech based and AI/ML enabled marketplace management solution that help retailers sell more on marketplaces like Amazon
- What differentiates us is the strategic approach supported by technology to give you incremental results
- We believe we are the business partners of our retail brands and keep the focus on bottom-line as much as we do on the top-line
- What differentiates us is the strategic approach supported by technology to give you incremental results
- We believe we are the business partners of our retail brands and keep the focus on bottom-line as much as we do on the top-line
Founder & Chief Strategy Officer, Knowetic
May 2020 - Present
Bengaluru, Karnataka, India
- I work with my clients to help them digitise their retail journey in the most efficient manner, delivering growth (think 5x) and high ROI (again, think 5x)
- I help SME brands carve their unique identity and build their online presence
- I help SME brands carve their unique identity and build their online presence
Chief Marketing Officer, HerKey
December 2022 - June 2023
Bengaluru, Karnataka, India
Senior Vice President Marketing, Pathfinder Global FZCO
April 2019 - March 2020
Bengaluru Area, India
- Working on core projects applying Retail analytics, Data Science for Shopping Centre and Aviation Retail
Vice President Marketing, Virtuous Retail
September 2017 - March 2019
Bengaluru Area, India
- Virtuous Retail is a premium shopping centre and mixed use space developer
- With successful centres at Chennai, Bengaluru, Surat and Chandigarh, Virtuous Retail runs centres with a focus on Connecting Communities (TM)
- Oversaw a 16 member team and managed 23 social media handles, 6 websites and marketing for each centre averaging 225 event days per centre per year! Leading to a footfall of 3millio per month across the portfolio and retail turnover in excess of Rs. 1700million pm
- With successful centres at Chennai, Bengaluru, Surat and Chandigarh, Virtuous Retail runs centres with a focus on Connecting Communities (TM)
- Oversaw a 16 member team and managed 23 social media handles, 6 websites and marketing for each centre averaging 225 event days per centre per year! Leading to a footfall of 3millio per month across the portfolio and retail turnover in excess of Rs. 1700million pm
Head - Marketing, Reliance Retail (Reliance Vision Express Pvt. Ltd)
June 2012 - August 2017
Bangalore
- Was in charge of marketing and oversaw the overall brand strategy, brand marketing, digital & social media marketing, in-store VM & communication, marketing communication and market research
- The chain then operated over 165 stores across 30 cities in India
- The chain then operated over 165 stores across 30 cities in India
Head - Mall Marketing, Mantri Developers Pvt. Ltd. / PropCare Mall Management (I) Pvt. Ltd.
July 2009 - June 2012
Bangalore
- Head the mall marketing division and was part of the Executive Team of Propcare Mall Management
- Key responsibilities included handling the entire marketing function for Mantri Square, Bangalore
My key responsibilities included:
- Development of mall brand identity and brand positioning plan for the malls under management
- Development of the annual marketing calendar and budget covering advertising, communication, mall events & promotions, social media and digital presence
- Generating marketing income through lease of advertising and promotional spaces
- Creating unique and innovative marketing programs which could help positioning the mall differently from competition and leading to increase in market share and mind share
- Development of program and drafting of SOP and implementation plan for mall marketing activities
- Customer service programs – loyalty card, gift card program and specialized services
- In charge of market research and knowledge management for the portfolio, and managing tenant communications and customer service through the information desks for the shoppers
- Key responsibilities included handling the entire marketing function for Mantri Square, Bangalore
My key responsibilities included:
- Development of mall brand identity and brand positioning plan for the malls under management
- Development of the annual marketing calendar and budget covering advertising, communication, mall events & promotions, social media and digital presence
- Generating marketing income through lease of advertising and promotional spaces
- Creating unique and innovative marketing programs which could help positioning the mall differently from competition and leading to increase in market share and mind share
- Development of program and drafting of SOP and implementation plan for mall marketing activities
- Customer service programs – loyalty card, gift card program and specialized services
- In charge of market research and knowledge management for the portfolio, and managing tenant communications and customer service through the information desks for the shoppers
Head - Marketing Communications, CapitaRetail Prestige Mall Management Pvt. Ltd.
November 2008 - June 2009
Bengaluru Area, India
- Was in charge of all the marketing communication activity needed for the malls under the portfolio, The Forum, Koramangala and Forum Value Mall, Whitefield
General Manager - Marketing & Branding, Mantri Developers Pvt. Ltd.
February 2008 - October 2008
Bengaluru Area, India
- Worked on the pre-launch marketing program for Mantri Square mall, Bangalore including market research needs and coordinate market research projects; creating the brand identity and developing the launch plan for the mall and draft the marketing income projections thru signage income, income from gift cards, loyalty program and other such initiatives
General Manager - Marketing & Communication, Prateek Lifestyle Ltd.
March 2007 - November 2007
Bengaluru Area, India
- In charge of the marketing and communication activities for the retail ventures of Prateek Lifestyle - Coupon, the Value Lifestyle Department Store & Kanz, the kid's wear brand from Germany
Associate Vice President - Planning, Lowe Lintas
July 2006 - February 2007
Bengaluru Area, India
- Handled the complete strategic and marketing initiatives on my portfolio of brands - Tanishq, Britannia 50-50 & Britannia Milk Bikis
Client Servicing Director, FCB Ulka Advertising, Bangalore
January 2000 - February 2006
- Spearheaded the development of branding and marketing communication strategies for ITC Foods brands Sunfeast biscuits portfolio, Candyman confectionery portfolio and Sunfeast Pasta Treat
- Other brands handled : Wrangler Jeans launch and Compaq computers Areas of involvement include market & consumer research, account planning, development of a holistic communication plan that includes mass media (television and press), emerging media (radio and Internet), events & ground level consumer sensory experiences, direct marketing, sales support initiatives and effective public relations
- Involved in launch of new brands and new categories as well as brand extension into variants
- Other brands handled : Wrangler Jeans launch and Compaq computers Areas of involvement include market & consumer research, account planning, development of a holistic communication plan that includes mass media (television and press), emerging media (radio and Internet), events & ground level consumer sensory experiences, direct marketing, sales support initiatives and effective public relations
- Involved in launch of new brands and new categories as well as brand extension into variants
Associate Account Director, FCB Ulka Advertising, Bangalore
May 1999 - December 1999
- Short but sweet is the best way to describe this assignment! Working on the development of a traditional neem soap brand like Margo and trying to give it a new cosmetic appeal was truly challenging
Account Manager, Lowe
January 1994 - May 1999
- Complete launch of a brand with all media and non-media inputs in place
- First time, with the media revolution happening, had the chance to think out-of-the-box and actually do something really different!
- First time, with the media revolution happening, had the chance to think out-of-the-box and actually do something really different!
Build your resume
Education
EGMP, Executive MBA
2004 - 2005
Indian Institute of Management Bangalore
B. Com
1985 - 1990
H.R. College of Commerce and Economics
