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Paid Search Campaign Management (Google & Bing Ads)
Description
End-to-end management of your Google Ads (and Microsoft Advertising) campaigns, backed by 15+ years managing $10M+ in ad spend across agency and brand-side roles for global brands including Amazon Prime Video, ByteDance, and Simplilearn.
I take ownership of the full campaign lifecycle — not just bid tweaks, but the structural decisions that actually move CAC and ROAS: account audits, campaign architecture, budget allocation across channels and markets, conversion tracking and attribution setup, and ongoing optimization based on real performance data rather than platform defaults.
What's included:
- Full account audit and campaign restructuring where needed
- Campaign architecture and build (Search, Performance Max)
- Keyword strategy, negative keyword management, and search term mining
- Bid strategy and budget allocation across campaigns/markets
- Ad copy creation and A/B testing
- Conversion tracking, offline conversion imports, and attribution setup
- Ongoing optimization and monthly performance reporting
- Regular strategy calls to review results and plan next steps
Best fit for: D2C brands, B2B/B2C lead-gen businesses, and teams running Google Ads across multiple markets who want senior-level strategic oversight, not just execution.
Deliverables
Customizable as per need
Paid Search Advertising
Campaign Management
Google Ads
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